Left behind by studios focused on big-budget tentpoles, independent films were looking for a champion. Hanny Patel, VP of Video Marketing at AT&T Entertainment Group, joined us from the Sundance Film Festival to discuss how she's creating a new market for emerging filmmakers.
AT&T's DIRECTV created a new window for emerging filmmakers to have a voice. Patel shared how she created the DIRECTV CINEMA Exclusive Premieres program, securing the acquisition of over 65 films that premiered exclusively on DIRECTV. Patel’s goal was to help films whose budget that are less than $10 million, and add value to their customer experience by bringing them something new that they can’t get anywhere else.
The largest South American airline altered its travel policy because Taylor Swift was supposed to perform in Argentina's capital on Friday but moved the date to Sunday because of inclement weather.
Big Business This Week is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
