ASUS USA CMO Wants to Make Gaming More Inclusive for Women
*By Chloe Aiello*
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design.
"Color as representation ー that's not something that people talk about. But when it comes to hardware design, it used to be very monochromatic and monotone and just with one audience, you know, the guy, in mind. Now you have different choices," Vivian Lien, chief marketing officer at ASUS North America, told Cheddar Friday.
But gaming hardware maker ASUS USA wants to change that by including more female voices in all stages of product design, and by creating more inclusive workplaces.
"We are always looking for ways to make gaming entertaining, and also as a safe place for women, and so we are looking at everywhere from the actual product design in terms of the hardware, the PC hardware, as well as the games, so that as a female gamer you feel you are \[included in\] the community," Lien said.
Lien said she's had plenty of experience being one of few female voices in the room, but she's also seen a lot of progress toward more gender diversity in the industry over the past few years. It starts with companies, like ASUS ー and then game publishers start to take notes and action.
"Then it comes to the actual games, the software. I think the software makers, the game makers, they are also putting a lot of thoughts into, you know, 'when I have both males and females interacting in the game, how do I bring that experience in a holistic way?'" Lien said.
For women looking to carve out a career in gaming, Lien has some advice: Be confident and be bold. If an opportunity presents itself, take it on, and take it on with ambition.
For full interview [click here](https://cheddar.com/videos/women-take-control-ler-in-gaming).
The price of nickel, one of the key minerals needed to produce stainless steel and lithium-ion batteries, saw an unprecedented surge Tuesday amid fears that Western sanctions could cut off Russian supplies of the crucial commodity.
Apple on Tuesday unveiled a new version of its budget-priced iPhone that’s capable of connecting to ultrafast 5G wireless networks, an upgrade that has been available on the company’s upscale models for more than a year.
For Fadia Kader, the global head of strategic and media partnerships at social audio app Clubhouse, it's about pushing culture forward and connecting people with the biggest and brightest stars in music and entertainment.
Lie detectors don't work. In fact, the science behind them has been increasingly scrutinized since their inception. But they’re still being used in high-stakes scenarios with real consequences.
So, if lie detectors don’t actually work, why do we still use them?
Country music fans watching the Academy of Country Music Awards tonight will be doing so in a different way than years past. The ceremony will not be broadcast on network TV and will air exclusively on Amazon Prime Video. This will be the first time a major awards show will be live-streamed exclusively on a subscription video-on-demand platform. Shelly Kramer, co-founder and lead analyst of Futurum Research, joins Cheddar News' Closing Bell to discuss.
The Russia-Ukraine crisis is doing more than just sending the price of oil skyrocketing — it's also impacting the electric vehicle sector thanks to rising prices of key metals and materials necessary for battery and EV production. How can the relatively new industry steel itself as prices rise and consumers potentially lose what little interest they had in making the switch to an electric car? John Loehr, managing director of AlixPartners Automotive and Industrial Practice, joins Closing Bell to discuss.
Atomic bills itself as an investing API that allows fintechs and banks to easily integrate investing into their products by bringing the power of investing to everyone, with no account minimums. In November, the company announced its launch along with a $25 million Series A funding round. David Dindi, co-founder and CEO of Atomic, joins Cheddar News' Closing Bell to discuss.
