ASUS USA CMO Wants to Make Gaming More Inclusive for Women
*By Chloe Aiello*
About half of U.S. gamers are women, but you wouldn't necessarily know it by looking at hardware design.
"Color as representation ー that's not something that people talk about. But when it comes to hardware design, it used to be very monochromatic and monotone and just with one audience, you know, the guy, in mind. Now you have different choices," Vivian Lien, chief marketing officer at ASUS North America, told Cheddar Friday.
But gaming hardware maker ASUS USA wants to change that by including more female voices in all stages of product design, and by creating more inclusive workplaces.
"We are always looking for ways to make gaming entertaining, and also as a safe place for women, and so we are looking at everywhere from the actual product design in terms of the hardware, the PC hardware, as well as the games, so that as a female gamer you feel you are \[included in\] the community," Lien said.
Lien said she's had plenty of experience being one of few female voices in the room, but she's also seen a lot of progress toward more gender diversity in the industry over the past few years. It starts with companies, like ASUS ー and then game publishers start to take notes and action.
"Then it comes to the actual games, the software. I think the software makers, the game makers, they are also putting a lot of thoughts into, you know, 'when I have both males and females interacting in the game, how do I bring that experience in a holistic way?'" Lien said.
For women looking to carve out a career in gaming, Lien has some advice: Be confident and be bold. If an opportunity presents itself, take it on, and take it on with ambition.
For full interview [click here](https://cheddar.com/videos/women-take-control-ler-in-gaming).
Bitcoin is still struggling to hold $47,000 and is well off from the near $68,000 high it saw in November. As the Federal Open Market Committee wraps up its two-day monetary policy meeting, some crypto investors are worried as they wait for news on policy. Shiv Madan, CEO of Moonwalk joins Cheddar News to discuss what's in store for the industry.
After becoming the must-have app in 2020, TikTok continues to be a dominant force in the music industry. According to TikTok's 2021 music report, 430 songs exceeded 1 billion video views on the platform this year, three times as many songs as last year. TikTok's music editorial lead, William Gruger, joined Cheddar News to discuss.
Over the past decade, the resale market has completely transformed, allowing people to utilize platforms such as Etsy, Poshmark, eBay, and more to create a lucrative business from the comfort of their homes. However, as the space of secondhand sellers and thrifters gets more and more crowded, small businesses are facing bigger obstacles to not only thrive in the market but also survive. Yvette Liebesman, a law professor at Saint Louis, joins Cheddar News to discuss.
A new report from CNBC says Instagram recently reached a new milestone -- 2 billion monthly active users. It comes amid a year of controversy for the photo-sharing app and its parent company, Meta. SocialFlow CEO Jim Anderson joins Cheddar News' Closing Bell to discuss.
MotorTrend named the Rivian R1T as the 2022 truck of the year - a prestigious title given by the publication as a way for automakers to tout third-party validation. Rivian beat out traditional, legacy truck favorites like Ford and General Motors.
MotorTrend said the company earned high marks for safety, efficiency, value, advanced design, engineering excellence, and performance of intended function. MotorTend head of editorial Ed Loh joins Cheddar News' Closing Bell to discuss.
There is a new way for investors to bet on cannabis - the AdvisorShares Poseidon Dynamic Cannabis ETF targets about 20 of the biggest names in U.S. cannabis. It comes at a time when it's still difficult for investors to access the space. Cheddar News cannabis reporter Chloe Aiello spoke with co-founder and managing director for Poseidon Investment Management, Emily Paxhia.
Danvas is a new company that aims to bring NFTs and digital artwork into the real world through an interactive, museum-quality display. The company says its product is the first premium, luxury digital art canvas, which it hopes will accelerate the world's appreciation of digital artists and their work, and empower collectors to acquire more NFT art. Danvas also just announced its launch this week, with a $7 million seed round from some big-name backers. Danvas co-founder and CEO Jeanne Anderson joins Cheddar News' Closing Bell to discuss.
