*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
What high-performance people are onto in valuing a morning routine is simply a time of the day to put themselves first, get clear on what needs to be done and re-center.
Jill and Carlo break down the debate, which was surprisingly civil at least by 2020 standards. Plus, Hunter Biden and presidential children past, the terror attack that has shocked France, Bruce and Paul are back, and parking in the city.
Banksy’s playful take on a famous Impressionist painting has sold at auction for 7.6 million pounds ($9.8 million).
Jill and Carlo talk about the public schools in disarray, election interference, tonight's big debate, why Quibi failed and more.
Pope Francis endorsed gay civil unions for the first time as pope while being interviewed for a feature-length documentary that made its premiere at the Rome Film Festival on Wednesday.
Cheddar's latest poll shows Biden maintaining a 10 point lead; stimulus hopes fade once again; why the feds are suing Google; and Utah sets an example.
Katie Couric and the CEO of Susan G. Komen join Cheddar to discuss the importance of preventative healthcare and support resources during Breast Cancer Awareness Month.
Ahead of the holiday season, Shutterfly is gearing up for an influx of users as families stay home and send holiday cards in place of gathering. Jim Hilt, Shutterfly president, joined Cheddar to discuss the growing trend of sending holiday cards among millennials.
The president goes after Dr. Fauci, CNN, Joe Biden and others in the final sprint as polls show Biden maintaining a national lead. Plus, some promising data on school transmission, climate change and wildfires and why Jeffrey Toobin is trending.
A report, titled "Riding the Storm," provides one of the most comprehensive cross-sections of the billionaire class amid a tumultuous year.
