*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
Louisiana communities battered by Hurricane Ida are now dealing with the possibility of weeks without power in the stifling, late-summer heat.
All the news you Need2Know for Tuesday, August 31, 2021.
Cheddar's Chloe Aiello reports on Queens residents who mostly are voicing support for keeping the Open Streets program in New York City even after the pandemic.
China is banning children from playing online games for more than three hours a week, the harshest restriction so far on the game industry as Chinese regulators continue cracking down on the technology sector.
Brazil, the country with the most freshwater resources in the world, has lost 15% of its surface water over the last three decades.
A fearsome Hurricane Ida has left scores of coastal Louisiana residents trapped by floodwaters and pleading to be rescued, while making a shambles of the electrical grid across a wide swath of the state in the sweltering, late-summer heat.
All the news you Need2Know for Monday, August 30, 2021.
New Orleans Mayor Latoya Cantrell has ordered people outside the city’s levee protection system to evacuate. Forecasters say Ida made landfall in Cuba as a hurricane and could grow to an extremely dangerous Category 4 storm with top winds of 140 mph when it nears the U.S. coast.
All the news you Need2Know for Friday, August 27, 2021.
Michael Chernow is known as a chef, TV host, and entrepreneur, but now he's taking a break from restaurants and stepping into the world of healthy breakfast. 'Kreatures of Habit' is a new lifestyle and wellness brand with the goal of helping people establish healthy habits. Michael was able to raise 2.2 million dollars to launch the company, which was originally set out to be a café concept, but transformed during the pandemic. Michael Chernow, celebrity chef, entrepreneur, and fitness expert joins us to talk about his new venture.
