Aston Martin CMO: We Have No Interest in Making Cheaper Cars
*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
Executive Vice President and Chief Marketing Officer Kimberly Paige at TV network BET joined Cheddar News to talk about leadership, the projects she was pivotal in building, and her approach to leadership and "inviting" diverse audiences rather than "targeting" them. "if you think about when someone says, 'I'm targeting you,' you're generally in someone's kind of crosshairs, if you will," she said. "And so I use the notion of who are we inviting to participate in the brand in a meaningful way. I think it's a nuance, but it has huge implications."
Backstreet Boys member Nick Carter joined Cheddar News to talk about fatherhood and his solo work on a new crossover song called "Easy," featuring country singer Jimmie Allen. "What I love about country music is the lyrics, the melodies, the stories that are in them as well," he said. "And you know, you hear it's just pretty simple and pretty easy."
Oscar Stembridge, the youngest musician to have signed with Universal Music Sweden, has a passion for spreading awareness of climate activism as well as music. Cheddar News got an exclusive first look at the video for the new song, "Am I the Only One" and spoke with the 14-year-old singer about his young career and advocacy work. "Basically it all kind of started when, inspired from Greta Thunberg, I wrote my first kind of song called 'We March,' which is about my generation not wanting to pay the price of the older generations' inaction," he said.
The office real estate market might be in trouble, as vacancy rates in major cities remain across the country, even as COVID restrictions continue to fall away. Ryan Severino, the chief economist for real estate and investment management firm JLL, joined Cheddar's Opening Bell to discuss the latest office trends and why some may be concerning for the broader economy. "There are knock-on ramifications for a lot of the ancillary industries that support office workers," he said. "If you think about coffee shops, places that someone might go out to get lunch or a drink or dinner after work, those are obviously still feeling the brunt of people not being physically back in office spaces the way that they were before the pandemic."
More Covid booster shots for more adults, Greenpeace and crypto billionaire Chris Larsen want more eco-friendly bitcoin, and the federal mask mandate for transportation is challenged. Here is all the news you Need2Know for Wednesday, March 30, 2022.
According to tracking services, Americans get inundated with more than 130 million robocalls every day. One man decided that he had enough and started suing telemarketers. Daniel Graham joins Cheddar News to share how he won more than $100,000 in settlements.
Streaming giant Netflix has thrown its hat into the ring with some video game offerings of its own so far, but the hurdles to gaining market share in the space might be daunting despite recently acquiring its third game development studio. Kenny Rosenblatt, the president and co-founder of casual game maker Arkadium, joined Cheddar to offer his view of where things are headed for Netflix. "Microsoft entered the video game market in 1990, years ago with 'Windows Solitaire. It has taken them that long to become the player that they are today," he said. "So I like what Netflix is doing. Slow and steady wins the race."
U.S. stocks closed Tuesday's session near session highs. The Dow Jones Industrial Average rose 350 points, after rising more than 400 points at its session high. Shares were also impacted positively by optimism around peace talks in Ukraine. Nancy Prial, Co-Chief Executive Officer & Senior Portfolio Manager of Essex Investment Management, joins Cheddar News' Closing Bell to discuss.
