Aston Martin CMO: We Have No Interest in Making Cheaper Cars
*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
As musical numbers keep springing up on TikTok Cheddar's Michelle Castillo talks to the cast and crew behind "For You, Paige," the platform's first-ever commissioned musical play.
PWR WMN's CEO and Co-Founder, Kimberly Borges, and COO and Co-Founder, Miriam McDonald, join ChedHER to discuss how they are building an apparel brand to make women feel confident and powerful, and the latest trends in workplace fashion.
Annie Ryu, Founder & CEO of Jack & Annie's, joins ChedHER to discuss the story behind her meat-alternative brand, the benefits to jackfruit, and how our meat consumption impacts the environment.
Catching you up on what you need to know on April 22, 2022, with updates on a new Ukraine aid package, a new missile test by Russia, DOJ announcement of $150 Million in COVID-related fraud, the Florida senate supports Gov. DeSantis in stripping Disney of its special tax district, and more.
As the target of racist attacks in middle school, Destiny Helligar used her experience as a catalyst to make sure these attacks wouldn't happen to other students. The young activist joins Cheddar News to discuss creating safe spaces in schools with her organization the Destiny Education Project.
Save the world this Earth Day, Elon Musk still wants to buy Twitter, and Mike Tyson's plane rage. Here is all the news you Need2Know for Friday, April 22, 2022.
A record number of children got homeschooled during the pandemic, jumping over 60 percent in the 2020-2021 schoolyear compared to pre-pandemic numbers. Andrew Bacher-Hicks, Assistant Professor of Education Policy at Boston University joins Cheddar News to explain why many parents are sticking to home education even after schools reopened their doors.
