Aston Martin CMO: We Have No Interest in Making Cheaper Cars
*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
Melissa Eamer, founder and CEO of aging wellness brand Modern Age, joins Cheddar News to discuss the recent launch of its digital experience and flagship in New York City.
Danny Trejo is teaming up with Tostitos the once again for Cinco de Mayo. The actor and restaurateur is starring in the tortilla chip brand's commercial with Sofia Reyes to inspire others on how to celebrate the holiday. The "Machete" star joined Cheddar News to talk about the campaign. "I only do things I like, and I like Tostitos," he said. "You know, I love their Scoops. They don't break in the guacamole."
Award-winning chef and television host, Aarón Sánchez is hosting a new Spanish language cooking competition series El Sabor de Aarón. For the first time ever and entirely in Spanish, Aarón has recruited 20 professional chefs who will attempt to concoct the quintessential Hispanic "sabor" across every type of Hispanic cuisine. Chef Sánchez joined Cheddar News to talk about the new series dropping on Hogar de HGTV.
Every April 27th, we celebrate the treat that could be sweet but also be salty and has an array of dips to choose from. This National Pretzel Day, Philip Given, co-founder of The Pretzel Company, joined News Wrap's Food Stand to tell us all about the knotty treats.
After Thai rapper Milli took the Coachella stage to perform her hit single 'Mango Sticky Rice,' while simultaneously eating the dish, she unknowingly created the latest food craze. Eve Mokkarat, co-founder, and Bia Nattapatch, manager of NYC Thai restaurant Soothr, joined News Wrap's Food Stand to break down the dish!
New York City’s geography makes it particularly at risk to the impacts of climate change - like rising seas and subsequent flooding. The city has already experienced the effects of increasingly severe weather. In response, the city is building a plan to protect itself, from flood walls, to levees, to redesigning its coast.
Daisy Pitkin, author of "On The Line: A Story of Class, Solidarity, and Two Women's Epic Fight to Build a Union," joined Cheddar's Opening Bell to discuss her work as a union organizer at Workers United, helping Starbucks workers to organize. Pitkin expressed her enthusiasm for the recent labor push across the country, and explained how the movement can gain even more momentum in the future.
Catching you up on what you need to know on April 27, 2022, with Tesla stocks absorbing an initial hit following Elon Musk's purchase of Twitter, Russia pausing its natural gas supplies to Poland and Bulgaria, NASA's SpaceX Crew-4 mission taking off, and more.
Members-only home swapping network Kindred recently announced its launch alongside a $7.75 million seed round led by Andreessen Horowitz. Homeowners and renters can exchange homes on Kindred's platform, which the company says allows members to travel and take advantage of remote-work flexibility at the fraction of the cost of a hotel or rental home. Justin Palefsky and Tas Amina, co-founders of Kindred, join Cheddar News' Closing Bell to discuss.
