Aston Martin CMO: We Have No Interest in Making Cheaper Cars
*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
Jill Wagner is joined by Baker to talk about kids and vaccines: we finally know how many young kids are getting vaccinated. Plus, Democrats are working on a Plan B for paid family leave. And the salad chain Sweetgreen goes public.
Miami's biggest Latin music festival is back next month. Vibra Urbana is kicking off its two-day, star-studded show on December 18 and 19. Puerto Rican veteran Don Omar is among the top headliners of the event. Javier Caso, co-founder of Vibra Urbana Festival, joins Cheddar News to preview the event.
Bitcoin is getting a makeover. It's the first upgrade in four years for the cryptocurrency. The Taproot update offers greater transaction privacy and efficiency and will unlock the potential for smart contracts. Jeff Roberts, executive editor of Decrypt, joins Cheddar News to breakdown what this upgrade means for investors.
The nation's largest alcohol e-commerce and delivery platform is getting even bigger. Drizly is now collaborating with 7-Eleven to deliver alcohol in under 60 minutes from 7-eleven's 1,200 stores. The companies plan to expand the collaboration in the coming months. Cathy Lewenberg, COO at Drizly, joins Cheddar News to talk about the new collaboration.
Congress declared November as National Hip Hop History Month, the bill was co-sponsored by Congresswoman Maxine Waters and Congressman Jamaal Bowman. Rocky Bucano, executive director and president of the Universal Hip Hop Museum, joins Cheddar News to talk about the genre's impact on pop culture.
Netlify, a platform that builds, deploys and hosts websites and apps, raised $105 million dollars in a Series D round, now valuing the company at $2 billion. Along with the funding, Netlify is also announcing the acquisition of the company OneGraph. Netlify says OneGraph's technology will drive a new wave of innovation on its platform, by making it easier to compose apps with the best developer tools available. Netlify co-founder and CEO Matt Biilmann joined Cheddar News' Closing Bell to discuss.
Chip Paucek, CEO and co-founder of 2U, an educational tech company, joined Cheddar's "Closing Bell" to talk about the company's $800 million acquisition of online course provider edX featuring curriculum from Harvard and MIT. He noted that added services will provide 2U users with high quality, free options. "Us coming together with edX should allow us to really continue to drive affordability for people to unlock their own potential in a variety of different kinds of programs," he said.
