Aston Martin CMO: We Have No Interest in Making Cheaper Cars
*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
Carmine Satabella, Interior Designer & Television Host, joins Your Future Home to break down how to get the most out of your winter decor this year and basic kitchen fundamentals that go a long way.
Many people are quitting their jobs just to have the flexibility of working from anywhere. A new survey conducted by The Conference Board reveals of those who have quit during the pandemic, 1 in 4 did so for the ability to work remotely. Rebecca Ray, executive vice president of Human Capital at The Conference Board, joined Cheddar to discuss why workplace flexibility is so important to employees, and how companies can better support the desires of their workers.
Chris Willman, Features Editor for Variety, discusses changes within the music industry and how venues can provide a safer environment for concert-goers.
On this episode of ChedHER: Senior Cybersecurity Strategist at VMware explains the biggest trends and threats in cybersecurity going into 2022; Head of Consumer Banking Diverse Segment at JPMorgan Chase breaks down her experience climbing the career ladder in finance, and how JPMorgan Chase is helping minority communities thrive; New York City-based stand-up comic Elyse DeLucci talks how she's creating a stand-up act that's relatable for busy, working moms out there.
New York City-based stand-up comic Elyse DeLucci joins ChedHER to discuss how she's creating a stand-up act that's relatable for busy, working moms out there, and how comedy became an outlet from her corporate career.
Melissa Hotzoglou, Head of Consumer Banking Diverse Segment at JPMorgan Chase, joins ChedHER to discuss her experience climbing the career ladder in finance, and how JPMorgan Chase is helping minority communities thrive.
It's Friday at long last. Jill and Carlo cover the latest on Omicron, including a possible superspreader event in NYC. Plus, previewing the November jobs report, a new Zoom feature no one asked for, and when it's no longer a good idea to eat Thanksgiving leftovers.
Stock markets around the world continue to be impacted by fears of the new Omicron COVID-19 variant. President Biden today reiterated his stance that the new strain is cause for concern, but not cause for panic. Wells Fargo Investment Institute Global Equity Strategist Scott Wren joined Cheddar News' Closing Bell to discuss.
