Aston Martin CMO: We Have No Interest in Making Cheaper Cars
*By Michael Teich*
Brexit could be a major bump in the road for Aston Martin if it disrupts trade with the automaker's European partners, said the company's CMO Simon Sproule.
"The biggest threat to us of Brexit is non-tariff barriers, because if you end up getting import duties on Astons going into Europe, then you're going to get import duties on Ferraris coming into the UK. So it's a zero-sum game," Sproule said Tuesday in an interview on Cheddar.
The Brexit withdrawal process began March 29, 2017 after a countrywide vote, and the UK is set to depart from the European Union on March 29, 2019.
A new report from the Federation of German Industries said a "hard Brexit" ー meaning in the absence of a deal between the EU and the UK ー could cause exports to Britain from the rest of the EU to drop by as much as [57 percent](https://www.dw.com/en/german-industry-warns-against-hard-brexit/av-45818058).
That kind of trade disturbance would not be good for business, Sproule said.
"What we're lobbying the government most strongly about is to ensure the free flow of parts and obviously completed vehicles," he added.
Aston Martin ($AML.L) is the latest luxury automaker to make its market debut. Despite a rough start on the London Stock Exchange since its Oct. 3 IPO ー shares are down 16 percent since ー Sproule said patient investors will benefit from the company's future growth.
"The IPO was effectively a marker in our evolution," he said. "People that have been buying into us are buying in for the long term. They buy into the equity story, they buy into the future potential of Aston Martin."
For full interview [click here](https://cheddar.com/videos/aston-martin-cmo-we-have-no-interest-in-making-cheaper-cars).
Neil Young has come up with an ultimatum for Spotify: his music or Joe Rogan’s podcast. This comes over concerns that the podcast is spreading COVID-19 vaccine misinformation to its listeners. "The Joe Rogan Experience," which is exclusive to Spotify, is currently the number one streamed podcast on the platform.
The American Federation Teachers Union has announced its latest partnership with NewsGuard in efforts to help educators play a greater role in deciphering facts from fiction that students see online. They say the goal is to help students build critical-thinking skills while also teaching them the importance of media literacy. Executive Vice President of Partnerships at NewsGuard, Sarah Bandt, joined Cheddar to talk more.
Doctor Caroline Leaf has created a 21-day program, consisting of five simple, but mindful, steps designed to rid our minds of toxic thoughts, anxiety, and depression. This brain detox is scientifically proven to impact one's happiness and success. Doctor Caroling Leaf, neuroscientist, author, and speaker at Switch Your Brain, joins Cheddar News to discuss.
The memoir, "COMPROMISED: Counterintelligence and the Threat of Donald J. Trump", tells a familiar story from a bit of a different source: Peter Strzok himself, former FBI Counterintelligence Agents and Agency Veteran who spent most of his very long career investigating some of the most controversial inquiries, most notably in recent American history. Those inquiries were Hillary Clinton's email to even Trump Russia investigations. Former FBI Agent and Author of "Compromised" Peter Strzok, joined Cheddar to discuss more.
Foodable Labs data shows restaurants that started offering vegan options saw a 13% increase in traffic. According to this 2018 study, 51% of U.S. restaurants now offer vegan options, and we can expect that number to keep rising. This week, one plant-based, fast-casual restaurant celebrates the grand opening of their first brick-and-mortar store in New York City: PLNT Burger. Ben Kaplan, CEO of PLNT Burger, joins Cheddar News to discuss.
Commercial and residential buildings account for 13% of carbon emissions in the U.S., according to the EPA, and one company says it has a solution. Runwise says it has updated the boiler and heating systems of thousands of buildings, and that its technology not only lowers carbon output but also saves landlords money. Lee Hoffman, Co-Founder and COO of Runwise, joined Cheddar Climate to discuss.
Kirsten Jordan, real estate broker and star of 'Million Dollar Listing New York,' joins Cheddar News to talk about the state of New York City real estate, tips for homebuyers, and season 9 of the Bravo show.
No. 2 pencils or Scantron bubble sheets are a thing of the past for the SATs. Priscilla Rodriguez, head of college readiness assessment for the College Board, joined Cheddar News Wrap to talk about the modern overhaul of the college entrance exam. On top of the change to an all-digital format and shorter time limit, the latest iteration will feature updates to help with flexibility and security. "As we've built our own digital testing platform, the app the students will do this on, we built this with security at the core," Rodriguez said. "And, in going digital we can do something we can't do today, which is, give every student who's taking the SAT, let's say in a given day, even in a given room in a school, a different version of the SAT."
