*By Michael Teich* Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign. The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons. While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike. "At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday. Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced. "If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson. For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).

Share:
More In Politics
U.S. Stocks Close Slightly Higher As Inflation, Recession Fears Persist
U.S. stocks close Monday's session slight higher Monday as investors continue to monitor whether the economy will successfully avoid a recession. For many, fears over inflation and rising interest rates. Tommy Mancuso, president and co-founder of the Bad Investment Company, joins Cheddar News' Closing Bell to discuss.
'The End is Nye' With Bill Nye the TikTok Guy and His Natural Disasters Streaming Series
Bill Nye the Science Guy is back but on an even smaller screen. America’s favorite science teacher has racked up more than eight million followers on TikTok, and he joined Cheddar News to talk about his success on the platform, having fun but also being serious about scientific topics like tackling climate change, and his newest hosting project "The End is Nye," a streaming show on Peacock that examines disasters — both natural and manmade. "There are six episodes. We have big disasters. Things go terribly wrong, and then we show you how things could have gone right," he explained.
The Biden Administration Takes On Inflation
Cheddar Politics takes a look at the Biden Administration's effort to center inflation concerns in the White House's economic policies. Reuters White House reporter Jeff Mason joins Cheddar News to discuss what the White House is doing and what more it can do to help fix economic issues.
European Union Announces Historic Embargo On Russian Oil
In another round of sweeping sanctions against Russia for its war on Ukraine, European Union leaders have agreed to ban the vast majority of Russian oil by the end of the year. But, the embargo covers only Russian oil brought in by sea, allowing an exemption for fuel imported via pipeline. Christine McDaniel, a senior fellow with the Mercatus Center, discusses just how significant this deal is, and what impact it might have on the global energy sector.
U.S. Stocks Close Near Session Lows, Post Weekly Losses
U.S. stocks closed Friday's session near session to cap off the week in the red. The disappointing end to the day and week follows a lukewarm May jobs report from the Labor Department and comes as investors continue to eye future rate hikes from the Federal Reserve. Callie Cox, U.S. Investment Analyst for eToro, joins Cheddar News' Closing Bell to discuss.
GUN LAWS IN OTHER COUNTRIES
While the United States struggles with mass shootings, other countries have had success with gun regulations - often after their own mass shootings. On this Gun Awareness Day, Cheddar's Shannon LaNier reports on steps some other countries have taken to stop gun violence.
Load More