*By Michael Teich* Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign. The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons. While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike. "At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday. Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced. "If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson. For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).

Share:
More In Politics
New Twitter Research Reveals The Platform Content Amplifies 'Political Right'
According to new research by Twitter, the social media platform algorithm amplifies content from the "political right" rather than those on the left. The company says this data comes as the platform has been taking the time to research the implications of its algorithm and whether or not it has caused any "unknown harm". President and CEO of Media Matters for America Angelo Carusone, joined Cheddar to discuss more.
Virginia Governor's Race Down to a Dead Heat
Despite Joe Biden having won the state of Virginia in 2021 by 10 points, the race between his fellow Democrat Terry McAuliffe and Donald Trump-endorsed Republican Glenn Youngkin has tightened considerably down to the wire. Dave Levinthal, the deputy Washington bureau chief for Insider, joined Cheddar to give his analysis of the bellwether gubernatorial race in the year before the midterm elections.
Latest in the 2021 Virginia Gubernatorial Election
Laura Vozzella, local reporter for the Washington Post, joins Cheddar News to discuss the razor-thin edge Democrat Terry McAuliffe has over Republican candidate Glenn Youngkin in the 2021 Virginia gubernatorial election.
Load More