*By Michael Teich* Nike debuted its [controversial new ad](https://www.youtube.com/watch?v=Fq2CvmgoO7I) featuring Colin Kaepernick Wednesday, part of its "Just Do It" 30th anniversary ad campaign. The roll out came after some public backlash and a tweet from President Trump criticizing the company's decision to sign on the former NFL player, who set off a string of player protests the last two seasons. While Nike's campaign has proven to be a polarizing initiative, leaving some consumers to pledging to boycott the brand, military veteran and Sports Illustrated writer and producer Scooby Axson sees the move as a net positive for Nike. "At the end of the day I don't think it's going to hurt their bottom line," Axson told Cheddar in an interview Wednesday. Axson, who served 16 years in the U.S. Army, thinks those unhappy about NFL players kneeling for the anthem are demonstrating false outrage and that their anger is misplaced. "If you want to say somebody is disrespecting the flag or the anthem, the NFL does this every single Sunday when they drape that flag across 100 yards, and that's per the flag code. The federal flag code says you shouldn't do that," said Axson. For full interview [click here](https://cheddar.com/videos/nike-doubles-down-on-kaepernick-with-thursday-night-football-ad).

Share:
More In Politics
Inflation Among Biggest Concern for CEOs in 2022
Concerns over inflation have become one of the biggest worries for executives. A survey from The Conference Board shows that more than 900 CEOs consider inflation a top tier concern, a major shift from last year's survey that had it as a low-level concern. Rebecca Ray, Executive Vice President, Human Capital, The Conference Board joined Cheddar's Opening Bell for more.
Beijing Olympics Sponsors Accused of Indifference Amid Human Rights Concerns
With the 2022 Winter Olympics in Beijing rapidly approaching, clouds of controversy continue to swirl around China's treatment of the Uyghur Muslim minority population, its surveillance state, and security for visiting athletes. Phelim Kine, China correspondent for Politico, joined Cheddar to break down the big storylines surrounding the Beijing Games and highlight what he saw as the complete disregard by top corporate sponsors like P&G, Airbnb, Intel, Visa, and Coca-Cola, for the controversies. "They spend $100 million for every Olympics that they sponsor, and they have frankly shown absolute willful indifference to any type of entreaty to essentially be more vocal about their concerns about human rights in China," he said. Kine also touched on the data privacy fears for athletes as visiting contingents are being told to carry burner phones to avoid security risks.
Texas's Six-Week Abortion Ban Remains in Effect
Texas's six-week abortion ban remains in effect after a federal appeals court ruling on Monday. The U.S. court of appeals for the fifth circuit temporarily transferred the case to the Texas Supreme Court, which is expected to leave the dispute in limbo for months to come. Katie Barlow, attorney and media editor of SCOTUSblog, joins Cheddar News to discuss.
Breaking Down the 5G Deployment Disconnect Between Airlines and Telecoms
Hugh Odom, founder and president of Vertical Consultants, shared his expertise on telecommunications with Cheddar on the safety issue raised about 5G deployment by airlines. The installation was partially delayed again on Tuesday as the airlines warned of potentially catastrophic delays in a letter to the Biden administration. Later, both Verizon and AT&T relented and put a pause on some of the implementations. "The first thing the Biden administration needs to do is get everybody in the room and say, look, aviation industry, identify the problem — wireless industry, come up with a solution," said Odom.
Federal Appeals Court Rules Restrictive Texas Abortion Law to Stay in Place
Women's March ATX rally, Saturday, Oct., 2, 2021, at the Texas State Capitol in Austin, Texas. An expected decision by the U.S. Supreme Court in the coming year to severely restrict abortion rights or overturn Roe v. Wade entirely is setting off a renewed round of abortion battles in state legislatures. (AP Photo/Stephen Spillman, File)
Inflation Surges to 39-Year High in December
Inflation in the U.S. is only getting hotter. The 12-month inflation rate for December 2021 was the highest in nearly 40 years - continuing the trend seen at the close of 2021. The Consumer Price Index increased 7% in the 12-month period ending in December, marking the fastest increase since 1982. Scott Wren, Senior Global Market Strategist at Wells Fargo Investment Institute, joined Cheddar's Movers for more.
RNC Releases Letter to Committee on Presidential Debates
If President Biden runs for re-election in 2024, he may not have anyone to debate. The Republican National Committee sent a letter to the commission on presidential debates, saying the RNC will require candidates to pledge not to participate in those general election debates. Paris Dennard, RNC national spokesperson, joins Cheddar News to discuss.
Load More