First Impressions After Going Hands-On With New Apple Products
*By Hope King*
CUPERTINO, Calif. ーThe big takeaways for Apple's iPhone [event](https://cheddar.com/videos/apple-unveils-3-new-iphones-higher-prices) this year? Price and color matter, and the Apple Watch may finally be a must-have.
When Apple released the iPhone X last year, critics said it would be too expensive for customers, with a base price of $999.
Now, the priciest iPhone, the new XS Max, comes with a base price of $1,099 and will set you back $1,449 with the maximum available capacity of 512 gigs.
At its much-anticipated annual fall event, Apple announced three new iPhone X devices: an iPhone XS, XS Max, and XR, all with the edge-to-edge display and Face ID that once differentiated the X model.
Overall, the phones look and feel quite similar ー but again, the biggest differences are price and color.
With the iPhone XS Max starting at $1,099, Apple is selling its largest iPhone ever with a 6.5-inch screen. Compare that to the iPhone XS at 5.8-inch screen for a $999 starting price, and the iPhone XR with a 6.1-inch screen for $749. That's more than the base price for the original iPhone 8 when it was released last year. Now a $749 price tag is the "bargain" option.
To make the iPhone XR even more appealing, Apple introduced several vibrant colors unique to the model. There is a coral, pink, yellow, and blue version in addition to the classic black, white, and PRODUCT(RED) iterations.
What Apple seems to be saying here is, "We've got a phone for everyone." And that's likely a welcome message for investors, who worry about a smartphone market that is slowing down.
In addition, Apple will continue to sell the iPhone 8, starting at $599 and the iPhone 7, starting at $449.
One quick thing about the Apple Watch Series 4: I think Apple finally may have built a smartwatch that I've been waiting for.
The new models sport a larger screen and haptic feedback in the digital crown, both of which make scrolling around on the small device somewhat easier. Apple also added an electrocardiogram feature, which earned FDA approval. It's a game-changer that transforms the watch from a mobile device into a medical one. Good luck, Fitbit.
Okay, the stuff of business settled. Onto the event itself.
From my vantage point covering the event from the "Spaceship," a.k.a. Apple's headquarters, many more journalists than last year were present.
All the mainstream U.S. networks ー ABC, CBS, NBC, CNN, Fox Business, Bloomberg, CNBC ー were with us on the risers; the press center was filled with digital outlets from all around the world, and the demo area was swarmed (as it always is) with familiar faces from the YouTube tech scene.
I spotted [Marques Brownlee](https://www.youtube.com/user/marquesbrownlee) and iJustine, just to name two.
I asked Brownlee what impressed him most (and least). Unsurprisingly ー at least to those who know and follow him ー Brownlee said he loved the iPhone XR in red and was a little mixed about the coral. Shrug.
I didn't get a chance to talk to iJustine but she, like many others, was glued to the gold Apple Watch and iPhone XS. There's just something about the color that resembles liquid gold.
All in all, compared to last year's event, Wednesday's announcement felt very different, mostly because this was an "S" year ー an in-between year for big model and design changes.
But if Apple can replicate the success of the iPhone X with more related devices, I think X marks the spot.
Jason Moser, Senior Analyst at The Motley Fool, breaks down AMC's third quarter earnings and discusses the future of the theater chain despite low ticket sales.
IBM's spinoff, Kyndryl, is officially an independent public company. The $19 billion business is now listed on the NYSE under the ticker KD, becoming one of the largest players in the IT services market. David Wyshner, CFO of Kyndryl, joined Cheddar to discuss what this milestone means for the company moving forward.
Emma Searson, an author on the just-released Renewables on the Rise report and the director, 100% Renewable Campaign at Environment America, joined Cheddar to discuss the rapidly growing renewable energy sector. Between 2011 and 2020, the report shows that wind, solar, and geothermal energy production grew about 15 percent annually and that wind and solar alone account for 11 percent of electricity in the country. "There are a few really important drivers of the renewable energy progress that we're seeing all across the country," Searson said, highlighting falling prices, technology improvements, and supportive policies.
Wendy O, host of 'The O Show' joins Cheddar News to discuss the recent rally from cryptocurrency, Ether. She also discussed incoming New York City mayor Eric Adams wanting to teach kids crypto in schools.
Professional sports is facing a reckoning right now over several stories painting an ugly picture of a toxic work environment, encompassing multiple teams in multiple leagues and dealing with different issues.
This week, the NHL's Chicago Blackhawks ousted their general manager and senior director of hockey operations after an investigation confirmed former player Kyle Beach's claims that the team's former video coach Brad Aldrich sexual assaulted him back in 2010, with upper management ignoring his claims until after the team won the Stanley Cup that season. Last night, Joel Quenneville, now the coach of the Florida Panthers but Chicago's coach that season, stepped down from his post.
This comes just a few weeks after the NFL was rocked by leaked emails showing now-former Las Vegas Raiders Head Coach Jon Gruden using racist, sexist and homophobic language. He resigned soon after the emails came to light. We can't forget, though, that those emails come from a much broader investigation of the toxic work environment in the offices of the Washington Football Team. NFL Commissioner Roger Goodell said this week the league wouldn't publicly release anything from its investigation of the team, but lawyers for many of the women interviewed in the case say they want a public report.
And last January, just one month after hiring him, the New York Mets had to fire then-General manager Jared Porter, who admitted to sending explicit, unsolicited texts and images to a female reporter in 2016 when he worked for the Chicago Cubs. ESPN had been in possession of the texts since 2017, but the woman in question asked the network not to run the story out of fear her career would be harmed. She only reached back out to ESPN after she left the field of journalism altogether. Porter has been banned from the sport through next season.
If you believe in the phrase "where there's smoke, there's fire," professional sports is a five-alarm blaze.
Julie DiCaro, senior writer and editor at Deadspin, joins None of the Above to discuss.
Curaleaf CEO Joe Bayern joined Cheddar's "Closing Bell" to discuss the cannabis company's Q3 earnings report, which came in under expectations and included widening losses. Bayern discussed taking a hit on profitability based on the slower-than-expected expansion in some Northeast markets. While the company reduced its fiscal guidance for 2021 due to a general slowing of the cannabis market, he did note that he still sees much room for growth in 2022 and beyond.
Online consignment and thrift shop thredUP reported a Q3 earnings beat on Monday, and CEO James Reinhart joined Cheddar to discuss exceeding expectations and the state of the business overall. Reinhart said the company is thriving while other businesses may face supply chain issues due to the convenience of its system of acquiring secondhand clothing. "In a world where most consumers are feeling squeezed by prices and seeing apparel shortages, everything we have on thredUP is 100 percent in stock and ready to ship," he said. "And so I think it speaks to real opportunity for resale and a company like thredUP during the holiday season and into 2022."
Former NBA star, commentator, and entrepreneur Baron Davis and Deluxe Corporation Chief Brand Officer Amanda Brinkman, joined Cheddar to discuss Season 6 of the reality show "Small Business Revolution," premiering Tuesday. The season will focus on helping six Black-owned businesses in the Twin Cities, Minneapolis and St. Paul. Davis noted learning about the lack of resources, connections, and opportunities for Black business owners during the show. "There are so many things we need to do as a society to address racial injustice and inequity, however, one of the ways for it is economic empowerment," Brinkman added.
Katia Beauchamp, strategic advisor for FemTec Health and former Birchbox CEO, joined Cheddar to discuss the health and beauty sciences company's recent acquisition of subscription beauty supply provider Birchbox. She noted that FemTec wants to change the perception of the brand to include health as well as beauty. "This is something where we are reimagining how can we help consumers discover beauty products that really help them take great care of themselves, have beautiful underlying health that is shown on the exterior too," she added.
