By Michael Liedtke
Apple on Tuesday unveiled its next generation of iPhones — a line-up that will boast better cameras, faster processors, a new charging system and a price hike for the fanciest model.
The showcase at Apple's headquarters in Cupertino, Calif., comes as the company tries to reverse a mild slump that has seen its sales drop from last year in three consecutive quarters. The malaise is a key reason Apple's stock price has dipped by nearly 10% since mid-July, dropping the company's market value below the $3 trillion threshold it reached for the first time earlier this summer.
Investors apparently were not impressed with what Apple rolled out Tuesday. The company's shares were down by nearly 2% during afternoon trading.
As has been the case with Apple and other smartphone makers, the four types of iPhone 15 models aren't making any major leaps in technology. But Apple added enough new bells and whistles to the top-of-the-line model — the iPhone 15 Pro Max — to boost its price by $100, or 9%, from last year's version to $1,200.
Apple is holding the line on prices for the rest of the line-up, with the basic iPhone 15 selling for $800, the iPhone 15 Plus for $900 and the iPhone 15 Pro for $1,000.
All the new models will be available in stores Sept. 22, with pre-orders beginning this Friday.
One of the biggest changes that Apple announced is a new way to charge the iPhone 15 models and future generations. The company is switching over to the USB-C standard that is already widely used on many devices, including its Mac computers and many of its iPads.
Apple is being forced to phase out the Lightning port cables it rolled out in 2012 because of a mandate that European regulators plan to impose in 2024.
Although consumers often don't like change, the transition to USB-C ports may not be that inconvenient. That’s because the standard is already widely used on a range of computers, smartphones and other devices people already own. The shift to USB-C may even be a popular move since that standard typically charges devices more quickly and also offers faster data transfer speeds.
The basic iPhone 15 models have been redesigned to include a shape-shifting cutout on the display screen that Apple calls its “Dynamic Island” for app notifications — a look that was introduced with last year's Pro and Pro Max devices. The basic models are also getting a faster chip used in last year's Pro and Pro Max models, while the next generation of the premium iPhone 15s will run on an even more advanced processor.
The iPhone 15 Pro and Pro Max also will be equipped with what Apple maintains is the equivalent of seven camera lenses. They will include a periscope-style telephoto lens that will improve the quality of photos taken from far distances. The telephoto lens boasts a 5x optical zoom, which lags the 10x optical zoom on Samsung's premium Galaxy S22 Ultra, but represents an upgrade from the 3x optical zoom on the iPhone 14 Pro and Pro Max.
Apple is encasing the premium models in titanium that the company says is the same alloy used on some spaceships.
Besides its new iPhones, Apple also announced its next generation of smartwatches — a product that made its debut nearly a decade ago. The Series 9 Apple Watch, available in stores September 22, will include a new gesture control that will enable users to control alarms and answer phone calls by double snapping their thumbs with a finger.
TD Ameritrade posted quarterly earnings above expectations, but Wall Street's reaction wasn't exactly enthusiastic. Still, the brokerage firm is celebrating last month's successes. President and CEO Tim Hockey talked to Cheddar about how the company navigates market volatility.
TD Ameritrade president and CEO Tim Hockey said the company feels primed to compete with younger-skewing investment products like Robinhood because it's already deep inside millennial pockets ー and more users join the platform every quarter. "In our case, we have a much more sophisticated trading platform, technology platform, education platform, and we are growing at a very happy rate, so we are quite confident in our offering," Hockey told Cheddar Wednesday.
Latch's partnership with UPS is expanding to more cities ー and applications. "The use cases are so much broader than what we would've thought," Latch CEO and co-founder Luke Schoenfelder told Cheddar Wednesday. "People are coming up with entire new businesses just using our system."
Symbiont, a smart contracts platform for institutional applications of blockchain technology, has raised $20 million in a Series B funding round led by Nasdaq Ventures and joined by new investors Citi.
The addition of Netflix to the exclusive Motion Picture Association of America on Tuesday is likely to prompt a shift in policy, both for the movie industry and for the streaming giant.
"Netflix ($NFLX) is going to shape the MPAA's agenda as much as the reverse," Eriq Gardner, a senior editor at The Hollywood Reporter, told Cheddar.
CBD is the latest hot trend in wellness ー and Alkaline Water Company is jumping aboard with a new CBD-infused water.
"We just see that as a market we can take right onto, and glom onto," Alkaline Water Company CEO Ricky Wright told Cheddar on Tuesday. "We already have a lifestyle health product in alkaline water ー we see that as a natural extension."
Slowing economic growth may spell disaster for some businesses, but travel booking site Kayak tends to see more business when times are tough. "When we enter a recession, prices come down and so, as a result, services like Kayak get used more frequently as consumers try to find those deals," Kayak CEO Steve Hafner told Cheddar on Tuesday. The International Monetary Fund on Monday downgraded its forecast for global economic growth, sparking fears of a global slowdown. But Hafner said Kayak managed to grow through the last major recession, and he feels good about its prospects moving forward. "It was a bad one, but we grew right through it and I suspect this would be no different than that," he said.
Oracle has incorporated autonomous technology into its cloud services in an effort to boost security, but Steve Daheb, senior vice president for Oracle Cloud, said Oracle's not the only enterprise company rushing to bring emerging technologies, like artificial intelligence, blockchain, and IoT, into its applications. "We are seeing this fundamental shift, particularly within enterprise, where we are seeing this tipping point where enterprises are looking at adopting \[emerging technology\] into the mission critical applications that they are deploying to market today," Daheb told Cheddar on Tuesday.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Snap’s global security chief, Francis Racioppi, has been fired after an internal investigation found that he had an undisclosed relationship with a woman from a third-party consulting firm that he paid a sizable, six-figure amount of money to on behalf of Snap. Controversial Snap VP Jason Halpert is also leaving in connection with the investigation.
