By Michael Liedtke
Apple on Tuesday unveiled its next generation of iPhones — a line-up that will boast better cameras, faster processors, a new charging system and a price hike for the fanciest model.
The showcase at Apple's headquarters in Cupertino, Calif., comes as the company tries to reverse a mild slump that has seen its sales drop from last year in three consecutive quarters. The malaise is a key reason Apple's stock price has dipped by nearly 10% since mid-July, dropping the company's market value below the $3 trillion threshold it reached for the first time earlier this summer.
Investors apparently were not impressed with what Apple rolled out Tuesday. The company's shares were down by nearly 2% during afternoon trading.
As has been the case with Apple and other smartphone makers, the four types of iPhone 15 models aren't making any major leaps in technology. But Apple added enough new bells and whistles to the top-of-the-line model — the iPhone 15 Pro Max — to boost its price by $100, or 9%, from last year's version to $1,200.
Apple is holding the line on prices for the rest of the line-up, with the basic iPhone 15 selling for $800, the iPhone 15 Plus for $900 and the iPhone 15 Pro for $1,000.
All the new models will be available in stores Sept. 22, with pre-orders beginning this Friday.
One of the biggest changes that Apple announced is a new way to charge the iPhone 15 models and future generations. The company is switching over to the USB-C standard that is already widely used on many devices, including its Mac computers and many of its iPads.
Apple is being forced to phase out the Lightning port cables it rolled out in 2012 because of a mandate that European regulators plan to impose in 2024.
Although consumers often don't like change, the transition to USB-C ports may not be that inconvenient. That’s because the standard is already widely used on a range of computers, smartphones and other devices people already own. The shift to USB-C may even be a popular move since that standard typically charges devices more quickly and also offers faster data transfer speeds.
The basic iPhone 15 models have been redesigned to include a shape-shifting cutout on the display screen that Apple calls its “Dynamic Island” for app notifications — a look that was introduced with last year's Pro and Pro Max devices. The basic models are also getting a faster chip used in last year's Pro and Pro Max models, while the next generation of the premium iPhone 15s will run on an even more advanced processor.
The iPhone 15 Pro and Pro Max also will be equipped with what Apple maintains is the equivalent of seven camera lenses. They will include a periscope-style telephoto lens that will improve the quality of photos taken from far distances. The telephoto lens boasts a 5x optical zoom, which lags the 10x optical zoom on Samsung's premium Galaxy S22 Ultra, but represents an upgrade from the 3x optical zoom on the iPhone 14 Pro and Pro Max.
Apple is encasing the premium models in titanium that the company says is the same alloy used on some spaceships.
Besides its new iPhones, Apple also announced its next generation of smartwatches — a product that made its debut nearly a decade ago. The Series 9 Apple Watch, available in stores September 22, will include a new gesture control that will enable users to control alarms and answer phone calls by double snapping their thumbs with a finger.
Microsoft inked three major partnerships in just one month ー and each union has a common theme, according to the company's executive vice president of worldwide commercial business."I think to sum it up, we're about empowerment," Judson Althoff told Cheddar. "We're about empowering our customers to achieve their potential."
Listeners have come to expect their podcasts free of charge. But Pocket Cast has still managed to become one of the leading podcast platforms as a paid app. The company was recently acquired by NPR, WNYC Studios, and WBEZ Chicago, in a move that CEO Owen Grover told Cheddar will only move the medium forward.
President Trump's longtime ally Roger Stone was arrested Friday in connection with Robert Mueller's Russia probe. The FAA reported delays at several major airports across the U.S. because of an increase in employees taking sick leave at air traffic control centers. And Lois Backon, head of Corporate Partner Marketing for JPMorgan Chase, tells Cheddar how the bank partners with celebrities to share their financial planning tips.
A new startup is using the technology pioneered by Amazon in its cashier-less stores and applying it directly to the grocery cart. "Checkout is by far one of the most annoying experiences in physical retail," said Caper CEO Lindon Gao in an interview Friday on Cheddar. Caper will allow customers to bypass the checkout line completely and pay for their purchases directly via an interface on their carts.
T-Mobile will join the streaming wars in the next few weeks with a free, ad-supported mobile video service, according to a source familiar with the matter. The company has plans to launch the mobile TV service based on licensed Xumo technology through its Layer3 division, which provides free over-the-top (non-cable or satellite) television and video-on-demand services, the source said.
Cord cutters, rejoice! YouTube TV, Google's ambitious live-television streaming service, is going nationwide. The platform will soon add 95 new markets, making it available to 98 percent of U.S. households, Google announced Wednesday ー just one of several major announcements in the streaming industry this week.
Pennsylvania's new, relaxed approach to cryptocurrency regulation is narrow in scope, but could serve as a model for other state regulators adopting a "lighter touch approach," said Drew Hinkes, co-founder and general counsel at Athena Blockchain.
Major players in retail and tech are shaking up the health care industry with massive consolidation. But just as some new unions in the industry are forming, others have shown signs of instability. Amazon, a player that seems to dominate any field it enters, is well positioned to exploit those weaknesses and find itself at the top of another industry once again.
The power of Black Twitter, the name given to a loose network of black Twitter users behind both viral memes and social campaigns, is the premise of "Power Star Live," a 30-minute show that will live stream every Wednesday on the social platform. Jessie Woo and co-host Xilla Valentine aim to dissect how the Twitter users influence pop culture.
The internet is moving away from an ad-based revenue system says Jack Conte, co-founder and CEO of Patreon, a platform that allows people to pay for access to exclusive content from digital creators. That trend is evidenced by the growth that Patreon saw in 2018, Conte said in an interview on Cheddar Wednesday, the same day the company announced it now has more than 3 million subscribers, or "patrons," with more than 100,000 creators on the platform. The company began 2018 with 2 million patrons supporting its content.
