*By Alisha Haridasani*
Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware.
The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones.
The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/).
Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud.
The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV.
Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.
Amazon is confirming it’s closing all of its physical bookstores as well as its 4-star shops and pop up locations as the online behemoth reworks its physical footprint.
As Russia continues to invade Ukraine, its tech outsourcing sector is at risk. Over the past few years, the country has become a popular outsourcing destination for American and European tech companies, but now the future of that industry is uncertain. Isabelle Bousquette, enterprise technology reporter, for The Wall Street Journal, discusses what repercussions the crisis might have on the industry, and what companies are doing to mitigate possible disruptions.
The Mobile World Congress is underway in Barcelona this week. The annual global trade show is showcasing the latest advancements in mobile and other progressive technologies.
Katie Collins, Senior European Correspondent, CNET joined Cheddar's Opening Bell to break down the latest announcements.
NerdWallet reported strong fiscal Q4 results in its first earnings report as a publicly traded company. The personal finance company saw revenue increase 75 percent year-over-year as the company witnessed a rebound in consumer demand as the pandemic wanes. Tim Chen, Founder & CEO, NerdWallet joined Cheddar's Opening Bell to discuss.
Kraft Heinz is launching a new joint venture with NotCo, a Chilean startup that creates plant-based substitutes using artificial intelligence. The goal is to reimagine global food production and bring plant-based versions of Kraft Heinz products to market at a faster speed, all while driving sustainability. Matias Muchnik, CEO and Co-Founder of NotCo, joined Cheddar's Opening Bell to discuss the partnership, NotCo's technology, and his response to the backlash against the ingredients in meatless meat.
Uber is rolling out a new feature on its app called Explore that will allow users to discover things to do in their area such as dining. The new service is now available in 14 U.S. cities.
Traci Gusher, EY Americas data and analytics leader, joins Cheddar News to discuss how companies have made strides within data and analytics throughout the pandemic and what the chief information officers of today need to focus on and dedicate resources to.
