*By Alisha Haridasani*
Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware.
The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones.
The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/).
Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud.
The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV.
Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.
Independent artists were caught off-guard and the Epic acquisition of Bandcamp quickly sparked fears it could ruin what many saw as their last best hope of getting paid online for their work.
Trying to meet people online has become a predictable routine. Now, one app is switching it up by allowing users to swipe right on plans and outings rather than faces. Pitch Social co-founders Daniel Antonio and Ryan Snowden joins Between Bells to talk about their app.
AI-based adtech firm Adtheorent released its first earnings report as a public company Thursday after the bell. The company went public via SPAC deal in December and has since seen strong profit and revenue growth, with connected TV increasing 220 percent in Q4. Jim Lawson, CEO, AdTheorent, joined Cheddar's Opening Bell to discuss.
Adam Battle, research assistant at University of Arizona's Lunar and Planetary Laboratory, joins Cheddar News to discuss space junk heading to the moon and if more should be done to prevent space junk in the future.
The capital of Kyiv is home to more than 1,000 tech startups.
Some of the prominent tech companies founded in Ukraine include names like 'Grammarly' and 'GitLab,' but even companies that aren't based in Ukraine rely on the massive amount of tech talent in the country. Andy Kurtzig, CEO of Justanswer, joins Cheddar News to discuss how he's aiding hundreds of his employees in Ukraine.
Mark Clerkin, Head of Trading at CoinList, joins Cheddar News' Closing Bell, where he elaborates on the range of features his platform offers, from investing in up-and-coming tokens to trading, and says his company is eager to partner with Block CEO Jack Dorsey on future projects.
Music-focused NFT platform Pianity raising $6.5 million in a seed funding round. Pianity has developed a marketplace that allows musicians to sell their tracks as limited edition NFTs. Since its launch last year, the company says it has already sold 11,000 NFTs and artists have earned over $1.1 million from NFT sales. Kevin Primicerio, co-founder and CEO of Pianity, joins Cheddar News' Closing Bell to discuss.
ZipRecruiter reported revenue growth for the fourth quarter of 2021 and raised its forecast for the coming year, beating Wall Street expectations. The recruitment site has benefited from one of the tightest labor markets in history as companies desperately try to fill empty positions. Ian Siegel, CEO of ZipRecruiter, joined Cheddar to discuss how the company has adapted to The Great Resignation, a tight labor market, and record inflation.
Ford is looking to charge its electric business forward -- splitting its EVs and legacy internal combustion engine models into separate units. Ford says the split will streamline its EV business and boost profits, while giving it a better competitive edge. Ford's new EV focused business will be called Ford Model e. Greg Martin, Co-Founder, Rainmaker Securities joined Cheddar's Opening Bell to discuss.
