*By Alisha Haridasani*
Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware.
The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones.
The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/).
Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud.
The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV.
Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.
Billionaire Elon Musk made waves after revealing he's making an attempt at a hostile takeover of the social media platform Twitter. The Tesla CEO is offering $43 billion to buy the social media platform outright with "freedom of speech" allegedly at the forefront of his agenda. Dan Ives, managing director of equity research at Wedbush Securities, is taking the tech entrepreneur seriously. "I think through many twists and turns over the coming months, he ultimately ends up owning Twitter because Twitter's board, their back is going to be against the wall," he said.
Ann Mukherjee, the chairman and CEO of Pernod Ricard North America, joined Cheddar News to talk about Absolut Vodka’s decade-long partnership with the music festival Coachella. Perno Ricard's vodka brand has built the virtual world Absolutland in the Decentraland metaverse for users to explore. "We actually have a vending machine where you can actually purchase the cocktails that will be delivered right to your home," she said. The brand will also be featuring festival headliner Swedish House Mafia.
A fertilizer shortage made worse from the Russia-Ukraine war is reigniting the conversation over sustainable agriculture. With the costs of fertilizer rising, weaning off of synthetic fertilizer may be a good option for farmers trying to keep costs low, while keeping crop margins high. But, Damian Mason, farm owner, agricultural economist and author of "Food Fear," says it's not that simple. Mason joined Cheddar's Opening Bell to explain the challenges of greener practices.
While vending machines can dispense warm food items, RoboBurger is taking the concept one step furter. This all-in-one fridge, griddle and cleaning device will take your order, cook your burger from scratch and deliver it in about 7 minutes -- all without a human to take your order or man the grill.
The Dallas Cowboys have joined forces with cryptocurrency platform Blockchain.com as the NFL loosens restrictions on teams making such deals. The partnership won't open the door for crypto use at AT&T stadium but will provide for some exclusive fan experiences.
Catching you up on what you need to know on Apr 14, 2022, with the U.S. sending $800M to Ukraine, updates on the subway shooting in Brooklyn, Gov. Abbott putting a pause on his southern border truck inspections, migrants being bused from Texas to Washington, DC, the travel mask mandate extending until May 3, and more.
