*By Alisha Haridasani*
Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware.
The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones.
The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/).
Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud.
The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV.
Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.
Hatem Dhiab, Managing Partner at Gerber Kawasaki, explains how investors can pick up clues on the tech giant's direction by honing in on new offerings like Apply Pay Later and a pair of new MacBook computers.
U.S. stocks close Monday's session slight higher Monday as investors continue to monitor whether the economy will successfully avoid a recession. For many, fears over inflation and rising interest rates. Tommy Mancuso, president and co-founder of the Bad Investment Company, joins Cheddar News' Closing Bell to discuss.
Babylist is an online baby registry for expecting and new parents, who can use the platform to share what they would like to receive as gifts to celebrate their baby's birth. The company also operates as an e-commerce and content platform for baby products, saying it aims to be a one-stop solution for parents, family, and friends to buy best-in-class baby products at what is a critical and deeply personal moment in their lives. Natalie Gordon, founder and CEO of Babylist. joins Cheddar News' Closing Bell to discuss.
One of the hottest stocks in the news, not for its price but mostly due to its maybe pending acquisition by Elon Musk, is Twitter. Cheddar's Ken Buffa goes in-depth into why the trials and tribulations of the social media platform, currently being accused by the Musk of holding back information on spam accounts, make it the stock of the day.
Apple's Worldwide Developers Conference on Monday provided announced updates for iOS 16, edits to iMessages, an “ApplePay Later” plan, which will allow users to stretch out their payments over four weeks, and new Macbooks. However, the anticipated news for realityOS, software for an augmented and virtual reality headset, did not make the cut. Cheddar News anchor Michelle Castillo had all the details about what to expect from tech giant.
Bill Nye the Science Guy is back but on an even smaller screen. America’s favorite science teacher has racked up more than eight million followers on TikTok, and he joined Cheddar News to talk about his success on the platform, having fun but also being serious about scientific topics like tackling climate change, and his newest hosting project "The End is Nye," a streaming show on Peacock that examines disasters — both natural and manmade. "There are six episodes. We have big disasters. Things go terribly wrong, and then we show you how things could have gone right," he explained.
Bill Bellissimo, CEO of Crunchtime, joins Cheddar to break down how he's guiding the food, service, and hospitality industries through the labor crisis with software and technological solutions.
On this episode of On the Job, Meg Ferrero, VP, Assistant General Counsel, ADP, discusses how to successfully find and cultivate a mentor-mentee relationship; Bill Bellissimo, CEO of Crunchtime, breaks down how he's guiding the food and hospitality industry through the labor crisis with software and technological solutions; Senior Reporter Chloe Aiello gets a first-person look at how Brooklyn Dumpling house is updating an old-school idea to revolutionize how they do business.
