*By Alisha Haridasani*
Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware.
The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones.
The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/).
Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud.
The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV.
Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.
Amid an ongoing labor shortage, more companies are turning to automation for processes like shipping and delivery in order to relieve supply chain pressures. But what does this mean for the wider labor market - will those jobs return? How will workers fare once supply chain issues ease? Sam Lurye, CEO and Founder of automation startup Kargo, joins Cheddar News' Closing Bell to discuss the pros and cons of automation, how workers can adapt alongside new technology, and how the pandemic led to the perfect storm for the rise of automation.
Ben McMillan, CIO at IDX Digital Assets, joins Cheddar News' Closing Bell, where he explains how the recent surge by Ethereum and Bitcoin can be connected to a play against inflation.
AI chipmaker Hailo raised $136 million in its latest funds round, representing one of the largest investments ever in the AI chip space. It comes amid the ongoing global chip shortage, and a surge in demand for the company's technology, which is used to power smart cities, cars and homes, and the next generation of retail. Hailo co-founder and CEO Orr Danon joined Cheddar News' Closing Bell to discuss.
The two biggest names in the ride-sharing industry reported earnings this week. Uber and Lyft both beat Wall Street expectations on their top and bottom lines, as the companies and the ride-sharing industry have recently faced several challenges like the pandemic, the supply chain crisis, and driver shortages. Johnson Research Group CEO Chris Johnson joined Cheddar News' Closing Bell to discuss.
Gaming technology studio Mythical Games recently raised $150 million in a round led by Andreesen Horowitz, bringing Mythical's valuation to above unicorn status at $1.2 billion. Mythical Games' mission is to create a new generation of gaming with play-to-earn games that allow players to play to win actual cryptocurrency. Now the company is taking it to another level with NFT technology, allowing players to play with characters they can truly own. Mythical Games CEO John Linden joined Cheddar News' Closing Bell to discuss.
Tesla CEO Elon Musk posed a question to his Twitter followers over the weekend: 'Should I sell 10% of my Tesla shares in order to pay off a looming $15 billion tax bill?' Shares plummeted after he posed the question, and just over half of 3.5 million Twitter voters said Musk should sell a fraction of his shares. Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Cheddar News' Closing Bell to discuss whether or not Musk's Twitter poll was significant amid his looming tax bill, and how investors are feeling after yet another controversial tweet from the Tesla chief.
David Ewalt, Editor in Chief of Gizmodo, joins 'Fast Forward' to paint a picture of what a metaverse-driven future looks like, and how it will propel the future of work and education.
