*By Alisha Haridasani* Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware. The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones. The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/). Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud. The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV. Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.

Share:
More In Technology
Could This Year's Meme Stock Mania Surrounding GameStop, AMC, and Others Continue in 2022 and Beyond?
As 2021 is approaching its end, the meme stock mania that surrounded companies like Gamestop and AMC this year doesn't seem to be going anywhere. Stocks for both companies plunged to their lowest levels in months on Monday, but on Tuesday, traders seemed to come to the rescue, as the stocks for both companies saw rebounds. Great Hill Capital Chariman Thomas Hayes joins Cheddar News' Closing Bell to discuss.
Upward Farms Aims to Reconnect Consumers with Locally-Grown Food
Upward Farms is an indoor vertical farming company on a mission to heal our broken food system and reconnect consumers with organic locally-grown food. The Brooklyn-based company uses its controlled environment farms to grow organic leafy greens, which are sold at whole foods markets in New York City. Upward Farms co-founder and CEO Jason Green joined Cheddar Climate to discuss.
Electric Companies Join National Coalition to Build EV Charging Network
One of the biggest hurdles when it comes to widespread electric vehicle adoption is consumer hesitation about their ability to keep their EV charged if they take a longer trip outside of their locality. Now, electric companies nationwide are teaming up as part of a coalition to build out a network of EV charging stations spanning major U.S. travel corridors. Kellen Schefter, director of electric transportation at the Edison Electric Institute, joins Cheddar Climate to discuss the coalition's plans, how drivers can compare fueling up with gas to recharging an EV on a long trip, how the charging network will be funded, and more.
Golden State Warriors President on Teaming Up on NFTs With FTX Crypto Exchange
The NBA's Golden State Warriors announced a partnership with crypto exchange FTX. It will become the official crypto trading platform for the franchise as well as home to a number of NFTs it plans to drop. Brandon Schneider, president and chief operating officer of the team, joined Cheddar's Kristen Scholer to provide some background on the deal and talked about how digital assets are transforming the world of sports. "We as a society, not just in sports, are kind of at the beginning of the beginning with crypto and NFTs specifically, so we're really excited to partner with FTX to see where we can take this together," he said.
The Environmental Impact of Cannabis Farms
As more states begin to legalize recreational marijuana, there's a growing interest in legalizing cannabis cultivation. As the rise in cannabis farms expands across the U.S., more research is being done to examine its impact on the planet. Michael Katz, executive director at Mendocino Cannabis Alliance, joins Cheddar News to talk about the carbon footprint of cannabis farms.
Tips on Sticking to Your New Year's Resolution
With the new year right around the corner, people are starting to set lofty goals for 2022. However, research shows that very few people actually attain their new year's goals, and with the uncertainty surrounding the pandemic, it may be even tougher this year. Sandee Sgarlata, expert happiness coach and author of 'Happiness Solved,' joined Cheddar News to offer tips on how to actually help your 2022 resolutions stick.
Apple on Verge to Become World's First $3 Trillion Company
Apple is on the verge of becoming the world's first-ever $3 trillion company as shares of the iPhone maker are inching closer to $182.86. Joel Hawthorne, head trader and CEO of The Morning Snapshot, joined Cheddar to discuss Apple's success and how the tech giant will continue to innovate. "One thing that we have to keep in mind is this stock somewhat moves like its own ETF," he said, describing the company as almost a "safe bet" for long-term investors.
Load More