*By Alisha Haridasani*
Apple plans to introduce software that will reportedly help habitual iPhone users spend less time glued to their smartphones, a shift away from the company’s efforts to keep people more reliant on its hardware.
The company is expected to unveil its Digital Health initiative at the annual Worldwide Developers Conference next week in San Jose, [Bloomberg reported](https://www.bloomberg.com/news/articles/2018-05-31/apple-to-tout-digital-health-ar-features-at-software-conference). The tools, bundled with the new iOS mobile operating system, help monitor how much time people spend on their phones.
The Digital Health tools are likely a response to concerns raised by two of the company's shareholders in January about the possibly addictive nature of some smartphone apps, particularly among children. “We believe there is a clear need for Apple to offer parents more choices and tools to help them ensure that young consumers are using their products in an optimal manner,” the shareholders said in an [open letter](https://thinkdifferentlyaboutkids.com/).
Apple’s decision to encourage people to put down the company’s most popular product may seem counterintuitive, but it may also point towards a future business strategy for Apple that is more reliant on its services business, which includes Apple Music and iCloud.
The iPhone accounted for more than 60 percent of Apple's revenue in [Q2](https://www.apple.com/newsroom/pdfs/Q2_FY18_Data_Summary.pdf), but growth in sales have slowed in the past few years. Apple’s services, however, are starting to generate more revenue, surpassing revenue from iPads, Macs, and other accessories, such as Apple Watch and Apple TV.
Apple has tried to boost subscriptions for its Music service and has invested in producing original content, as competition with Spotify and Netflix heats up.
Despite challenges like inflation, labor and product shortages, and the Omicron variant, holiday sales saw record levels of growth this year, according to a new report from Mastercard SpendingPulse. The group reports on national retail sales across all payment types, finding that holiday sales rose at the fastest pace in 17 years this year. Mastercard senior advisor and former chariman and CEO of Saks Incorporated Steve Sadove joined Cheddar News' Closing Bell to discuss.
Keith Fitz-Gerald, chief investment officer at Fitz-Gerald Group, spoke to Cheddar about the growing competition for Tesla's electric cars in China as tech giant Huawei enters the race. "There's a lot of legacy worry, but that does not discount the possibility that Elon might have a contender on his hands," he said about the sometimes troubled telecom company. Fitz-Gerald also gave a nod to two other local rivals, Nio and XPeng, noting the latter as having something of an edge with its CEO He Xiopeng being lauded by Chinese state media.
2021 was a wild ride for the world of cryptos. Both Bitcoin and Etherum hit new all-time highs, as well as other coins like SHIB-INU. According to several experts, crypto is here to stay and is expected to blast off in the year 2022 as more and more people invest in the crypto world. The host of "The O Show" Wendy O, joined Cheddar to discuss more.
Over the past year, the new love for gaming has created a huge demand for the consumption of content on streaming platforms. All this has caused a rise in gaming influencers all over the world. Founder of Viral Nation Joe Gagliese and Digital Video Executive Andrew Wall, joined Cheddar to discuss more.
Nikola announced that it delivered its first electric semi trucks last week, sending the embattled EV company's stock soaring. There is a lot of competition in this space, though, said Lauren Fix, an automotive analyst with Car Coach Reports. While every country has companies racing to dominate the electric trucking industry, she explained, a shortage of graphite, used in batteries, and a dearth of convenient charging stations will still keep growth slow in 2022. "You really have to be very careful when you're investing in this marketplace," Fix said. "That's great that [Nikola was] able to deliver one, but can they deliver more?"
Carlo and Baker kick off the weirdest week of the year with all the news you missed over the holiday weekend, including calls for the CDC to shorten its isolation window as Omicron sweeps through the country.
