If the reports are true, Apple ($AAPL) will be testing out a new strategy for its all-important fall hardware event. Traditionally, this year would be what's come to be known in Apple parlance as a "mid-cycle" upgrade year: some feature and processor refreshing, but no major overhauls of its core iPhone, iPad, and MacBook lines.
But reading the tea leaves from a Bloomberg report published Thursday, Apple's plans this year go further than what would be typical of a mid-cycle refresh.
In addition to iPad and MacBook refreshes, Apple plans to unveil three new iPhones, according to Bloomberg, including a "Pro" line to replace the XS. The upgraded iPhone Pro will reportedly include a major overhaul to the camera to include a third, wide-angle sensor that will essentially take three photos and use A.I. to stitch them together into one image. Samsung has made huge strides in its phone camera tech, and the Galaxy S10's ultrawide camera is increasingly seen as the smartphone camera to beat.
The new line of iPhones are said to also include reverse wireless charging, enhanced Face ID, increased water-resistance, faster chips for A.R. ー though no 5G capability.
Dan Ives, managing director of equity research for Wedbush Securities and a full-time Apple watcher, told Cheddar that Apple is leaning into the mid-upgrade cycle in a bid to offer just enough new features to convince customers who may be on the fence about upgrading to pull the trigger.
"Apple realizes there's 350 million iPhones in upgrade opportunity," Ives said. "That's what the focus is going to be."
After a disastrous holiday quarter last year, a successful fall hardware launch needs to show investors that Apple is still capable of driving demand for iPhone even in off years, especially overseas. Ives said he expects Apple could sell 75 million to 80 million new iPhones in the first few months, but it will be dependent on China, which accounts for 20 percent of the iPhone upgrade market.
"This will not be successful if iPhone demand in China has not shown growth," he said.
Apple is taking a calculated risk by not waiting until 2020, when it has said it expects to be able to provide 5G technology in new devices. The hope, according to Ives, is that the average iPhone user, who hasn't purchased a new device in three years, will be swayed by the camera technology and faster processor that are expected to be revealed in the next month. "I do not believe many can wait until 5G," Ives said.
It will be a busy fall for the Cupertino-based company. Apple's subscription streaming service TV+, rumored to be priced at $10/month, is also expected to launch before the holidays. Ives is more bullish than some on the success of TV+, predicting it could reach 100 million consumers in three to four years. "But they're going to need more content," he said. "They significantly have to step up their game." Ives predicts Apple will ink major acquisition deals with big studios in the coming years when it becomes apparent it can't possibly produce enough high-end content on its own to catch up to Disney, HBO, or Netflix.
Sam Stovall, Chief Investment Strategist at CFRA Research, joins Cheddar News' Closing Bell where he dives into the factors contributing to Monday's market plunge and what could be in store when February's CPI data comes out on Tuesday.
Country music fans watching the Academy of Country Music Awards tonight will be doing so in a different way than years past. The ceremony will not be broadcast on network TV and will air exclusively on Amazon Prime Video. This will be the first time a major awards show will be live-streamed exclusively on a subscription video-on-demand platform. Shelly Kramer, co-founder and lead analyst of Futurum Research, joins Cheddar News' Closing Bell to discuss.
The Russia-Ukraine crisis is doing more than just sending the price of oil skyrocketing — it's also impacting the electric vehicle sector thanks to rising prices of key metals and materials necessary for battery and EV production. How can the relatively new industry steel itself as prices rise and consumers potentially lose what little interest they had in making the switch to an electric car? John Loehr, managing director of AlixPartners Automotive and Industrial Practice, joins Closing Bell to discuss.
Atomic bills itself as an investing API that allows fintechs and banks to easily integrate investing into their products by bringing the power of investing to everyone, with no account minimums. In November, the company announced its launch along with a $25 million Series A funding round. David Dindi, co-founder and CEO of Atomic, joins Cheddar News' Closing Bell to discuss.
Apple is set to unveil a new fleet of tech and services at its Peek Performance event on Tuesday. Luke Miani, a content creator, joined Cheddar News to discuss what might be expected to get unveiled, from mid-range Mac desktops to 5G service for the iPhone SE. "As 5G becomes more available and these products continue to be used, these are the types of features that consumers really need to see going forward," he said.
Americans continue to feel the pain at the pump as a result of Russia’s invasion of Ukraine. Patrick DeHaan, head of petroleum analysis at GasBuddy, joined Cheddar News to discuss how prices are being affected by the war and how much worse it could potentially get for drivers. "It's obviously a fluid situation. In one field today, I might feel differently in a half hour. But for now, I think we could see the national average realistically go somewhere into the mid $4 range, maybe $4.40 to $4.65 based on what we're seeing," he said.
Verizon recently unveiled its new streaming hub management service called +Play to help its users bundle their myriad streaming platforms in one place. Manon Brouillette, CEO of Verizon Consumer Group, joined Cheddar News to explain the new portal. "There is a proliferation of subscription models with any type of industry, and when we asked our customers, we realized that there was a pain point there. They were losing track of how many subscription services they were paying every month," she said.
Retailer Kohl's revealed a changeup to its business model on its investor day with plans to open 100 small format shops over the next four years and a push to bring its Sephora brand annual sales up to $2 billion — all this while facing activist investor pressure to sell the business outright. Jill Timm, Kohl's CFO, joined Cheddar to discuss the latest direction the department store chain intends to take after its latest earnings report and while navigating the calls for new ownership. "We found that we can open a hundred stores to ensure that we're reaching more customers in smaller markets," Timm said after testing the expansion plan. "We actually expect this to be a $500 million sales opportunity, and we're targeting to return over 15 percent from this investment." She also noted the company's optimism about Sephora's future growth in the next three-and-a-half years.
