If the reports are true, Apple ($AAPL) will be testing out a new strategy for its all-important fall hardware event. Traditionally, this year would be what's come to be known in Apple parlance as a "mid-cycle" upgrade year: some feature and processor refreshing, but no major overhauls of its core iPhone, iPad, and MacBook lines.
But reading the tea leaves from a Bloomberg report published Thursday, Apple's plans this year go further than what would be typical of a mid-cycle refresh.
In addition to iPad and MacBook refreshes, Apple plans to unveil three new iPhones, according to Bloomberg, including a "Pro" line to replace the XS. The upgraded iPhone Pro will reportedly include a major overhaul to the camera to include a third, wide-angle sensor that will essentially take three photos and use A.I. to stitch them together into one image. Samsung has made huge strides in its phone camera tech, and the Galaxy S10's ultrawide camera is increasingly seen as the smartphone camera to beat.
The new line of iPhones are said to also include reverse wireless charging, enhanced Face ID, increased water-resistance, faster chips for A.R. ー though no 5G capability.
Dan Ives, managing director of equity research for Wedbush Securities and a full-time Apple watcher, told Cheddar that Apple is leaning into the mid-upgrade cycle in a bid to offer just enough new features to convince customers who may be on the fence about upgrading to pull the trigger.
"Apple realizes there's 350 million iPhones in upgrade opportunity," Ives said. "That's what the focus is going to be."
After a disastrous holiday quarter last year, a successful fall hardware launch needs to show investors that Apple is still capable of driving demand for iPhone even in off years, especially overseas. Ives said he expects Apple could sell 75 million to 80 million new iPhones in the first few months, but it will be dependent on China, which accounts for 20 percent of the iPhone upgrade market.
"This will not be successful if iPhone demand in China has not shown growth," he said.
Apple is taking a calculated risk by not waiting until 2020, when it has said it expects to be able to provide 5G technology in new devices. The hope, according to Ives, is that the average iPhone user, who hasn't purchased a new device in three years, will be swayed by the camera technology and faster processor that are expected to be revealed in the next month. "I do not believe many can wait until 5G," Ives said.
It will be a busy fall for the Cupertino-based company. Apple's subscription streaming service TV+, rumored to be priced at $10/month, is also expected to launch before the holidays. Ives is more bullish than some on the success of TV+, predicting it could reach 100 million consumers in three to four years. "But they're going to need more content," he said. "They significantly have to step up their game." Ives predicts Apple will ink major acquisition deals with big studios in the coming years when it becomes apparent it can't possibly produce enough high-end content on its own to catch up to Disney, HBO, or Netflix.
David Stryzewski, CEO of Sound Planning Group, joins Cheddar News' Closing Bell, where he says he believes pent-up demand is driving stocks higher and explains how Wednesday's Fed decision continues to impact investor sentiment.
Mario Stefanidis, Vice President of Research at Roundhill Investments, joins Cheddar News' Closing Bell, where he explains why shares of GameStop soared on Wall Street despite mixed results. Stefanidis also breaks down GameStop's NFT plans, which the company is expected to launch over this summer.
Neonvest is a platform connecting startups and entrepreneurs with experts in the VC space. The startup says it's in the process of raising a seed round of approximately $2.5 million from a mix of angel and institutional investors. Aakash Shah, co-founder of NeonVest, joins Cheddar News' Closing Bell to discuss.
The Russia-Ukraine conflict is becoming a global one: as the West isolates Russia's economy with sanctions and China contemplates an alliance of sorts with Russia, global trade relationships and globalization as we know it could change dramatically. John Leer, Chief Economist at Morning Consult, joins Closing Bell to discuss what the invasion means for globalization, global trade and growth, the U.S. economy and consumer, and more.
March Madness kicked off this month as more and more states are legalizing sports betting — and some major upsets almost immediately busting many a bracket. Jay Croucher, the director of trading at the sportsbook PointsBet, joined Cheddar News to talk about the tournament and the current top picks. "There's not too much difference in terms of the busiest days of the year between the Super Bowl and the first day of March Madness," he said.
The Bill Gates-founded Breakthrough Energy company invested $80 million in Verdox Inc. to facilitate efficient, lower-cost technolog to remove carbon from the air and emission sources. CEO of Verdox, Brian Baynes, joined Cheddar News to discuss the investment, how the company's tech works, and where he sees it going. "We anticipate that with technologies like ours, we potentially can get to the scale of about a million tons per year within 5-10 years," he said. "And then ultimately we need to be doing this at the scales of billions of tons per year and ultimately about 10 billion tons per year in the year 2050."
Amazon closed its deal to buy MGM's many content brands for $8.5 billion, and Michael Pachter, a managing director at Wedbush Securities, joined Cheddar News to discuss the e-commerce giant's second-largest acquisition to date and how he thinks it will all pay off. "To make a movie today, you just can't even think about it for less than 30 million bucks, so 4,000 movies, I mean that's several billion dollars worth of assets," he said, noting how it would also add to Amazon's little-known ad-supported IMDb TV service. "I don't know that the IMDb TV guys actually talk to the Amazon Prime Video guys, but a lot of content, it makes the value of a Prime subscription much, much greater, and people are far, far less likely to churn even if they're only buying one package every three months."
Rachel Thomas, the co-founder and CEO of the non-profit Lean In, joined Cheddar amid Women's History Month, to discuss how the organization is taking on issues that continue to impact the workplace through its Circles program. "These are a program that brings women together in small groups, usually 8 to 12, for support, camaraderie, and to learn together," she said. "We also we have a lot of curriculum so women can learn how to navigate workplace biases, how to negotiate with women." Thomas also applauded President Biden's recent call to action on equal pay for women, noting that businesses must do more to be cognizant of inherent gender and racial biases.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
