On March 1, Apple will start charging an extra $20 for battery replacements on out-of-warranty iPhones, according to an update on the AppleCare+ webpage.
The new price will be $99 for the iPhone 14, and while these models are currently under warranty, they won't be after the one-year anniversary of their release in September 2023.
At that point, the higher price point could encourage customers with broken batteries to simply buy a new phone rather than shell out nearly $100 for a replacement part.
Apple has adjusted prices multiple times in recent years, as supply chain issues have raised production costs. Just last month, labor unrest at an iPhone supplier in China led to a production shortfall. The company struggled with similar disruptions throughout the pandemic.
There is also a history of consumers pushing back against Apple's practices around batteries. The company in 2020 was forced to pay $113 million in fines to settle consumer fraud lawsuits around a controversy known as "batterygate," in which iPhone users discovered that Apple installed new software that made devices with older batteries operate slower.
In addition, CEO Tim Cook in 2019 wrote in a letter to investors that "some customers taking advantage of significantly reduced pricing for iPhone battery replacements" was partly behind a lower-than-expected iPhone sales.
Political ad spending will reach $6.89 billion this election cycle according to eMarketer, up 63.3 percent compared to the 2016 elections.
Ride-hailing service Lyft's annual loss more than doubled last year to over $2.6 billion, but the company claimed progress as revenue jumped 68 percent and ridership grew.
Geoffrey Colon and Aya Kikimova, Head of Brand Studio and Brand Studio at Microsoft Advertising, join Cheddar to discuss their new report that explores trends of the past and present that will impact the next decade.
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Check out the report [here](https://about.ads.microsoft.com/en-us/blog/post/january-2020/2020-vision-trends-to-define-the-next-decade).
Xenex Disinfection Services has offered to ship out its germ-killing robots free-of-charge. But first, the San Antonio-based company needs assurances that China will respect its intellectual property.
Cybereason's Chief Information Security Officer Israel Barak discussed with Cheddar about preparing for beyond the standard fears of hacking votes.
The exemption granted by the Department of Transportation allows the company to introduce its second-generation vehicle lacking a steering wheel, transparent windshield, mirrors, and gas and brake pedals.
COO Matt Bromberg discussed with Cheddar how more engaged players also mean more spending in an industry that relies on microtransactions within free-to-play games.
The auto giant's first chief sustainability officer, Dane Parker, says he sees electric vehicles overtaking combustion engine cars as overwhelmingly as cars overtook the horse and buggy.
Jeff Weiner will become executive chairman after 11 years as CEO of the Microsoft-owned business. Ryan Roslansky, senior vice president of product, will become CEO as of June 1.
Adjusted for one-time items, earnings came to $1.53 per share. Analysts polled by FactSet expected earnings of $1.46. Revenue rose 36% to $20.9 billion. Wall Street expected revenue of $20.7 billion. Disney shares rose 1.2% in after-hours trading to $146.50.
