On March 1, Apple will start charging an extra $20 for battery replacements on out-of-warranty iPhones, according to an update on the AppleCare+ webpage.
The new price will be $99 for the iPhone 14, and while these models are currently under warranty, they won't be after the one-year anniversary of their release in September 2023.
At that point, the higher price point could encourage customers with broken batteries to simply buy a new phone rather than shell out nearly $100 for a replacement part.
Apple has adjusted prices multiple times in recent years, as supply chain issues have raised production costs. Just last month, labor unrest at an iPhone supplier in China led to a production shortfall. The company struggled with similar disruptions throughout the pandemic.
There is also a history of consumers pushing back against Apple's practices around batteries. The company in 2020 was forced to pay $113 million in fines to settle consumer fraud lawsuits around a controversy known as "batterygate," in which iPhone users discovered that Apple installed new software that made devices with older batteries operate slower.
In addition, CEO Tim Cook in 2019 wrote in a letter to investors that "some customers taking advantage of significantly reduced pricing for iPhone battery replacements" was partly behind a lower-than-expected iPhone sales.
Singer Ricky Martin and music engineer, Michael Seaberg, joined Cheddar to discuss the launch of a new digital entertainment company. The company is focusing on "orbital audio" technology that enhances the listening experience.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Waymo is allowing the general public to hitch a ride in its driverless autonomous vehicles in Phoenix.
Grammy-winning singer Mary J. Blige, and Linda Goler Blount, CEO of the Black Women's Health Imperative, joined Cheddar to discuss a new Breast Cancer Month initiative encouraging Black women to get mammogram screenings.
Recent victims of ransomware attacks span the public and private sectors and include Universal Health Services, one of the largest hospital systems in the U.S., and the Clark County School District in Las Vegas.
Democratic lawmakers are calling for Congress to rein in Big Tech, possibly forcing Facebook, Google, Amazon, and Apple to break up their businesses.
Julie Samuels, executive director at Tech: NY, joined Cheddar to discuss the COVID NY Alert app that will be used for contact tracing in New York.
Tim Kendall, CEO of Moment and former Pinterest president, joined Cheddar to discuss the harrowing effects of social media use and how "big social's" methods are harming users.
Lee Brown, VP and global head of advertising business at Spotify, joined Cheddar to provide some insight into what exactly Gen Z is looking for.
Data analytics giant, Palantir, has made its debut on the NYSE. David Glazer, CFO, joined Cheddar to discuss opening day and company's success and vision for profitability.
