On March 1, Apple will start charging an extra $20 for battery replacements on out-of-warranty iPhones, according to an update on the AppleCare+ webpage.
The new price will be $99 for the iPhone 14, and while these models are currently under warranty, they won't be after the one-year anniversary of their release in September 2023.
At that point, the higher price point could encourage customers with broken batteries to simply buy a new phone rather than shell out nearly $100 for a replacement part.
Apple has adjusted prices multiple times in recent years, as supply chain issues have raised production costs. Just last month, labor unrest at an iPhone supplier in China led to a production shortfall. The company struggled with similar disruptions throughout the pandemic.
There is also a history of consumers pushing back against Apple's practices around batteries. The company in 2020 was forced to pay $113 million in fines to settle consumer fraud lawsuits around a controversy known as "batterygate," in which iPhone users discovered that Apple installed new software that made devices with older batteries operate slower.
In addition, CEO Tim Cook in 2019 wrote in a letter to investors that "some customers taking advantage of significantly reduced pricing for iPhone battery replacements" was partly behind a lower-than-expected iPhone sales.
Five technology giants are reporting earnings Thursday, providing the latest indication of whether they are rebounding from an economic slowdown earlier this year.
Overstock.com shares are soaring after the online retailer beat expected earning, bringing in more than $730 million in Q3. Jonathan Johnson, Overstock.com CEO, joined Cheddar to discuss how the company is reaching new revenue heights.
Following today's big tech hearing, former Virginia Senator Barbara Comstock, joined Cheddar to discuss the government's role in regulating the industry and why it is bad for business.
MediaAlpha, insurance tech firm, made its debut on the NYSE, with shares soaring at $19. Steve Yi, co-founder and CEO, joined Chedder to discuss taking the company public.
The CEOs of Twitter, Facebook and Google have received a hectoring from Republicans at a Senate hearing for alleged anti-conservative bias in the companies’ social media platforms. And
Big tech CEOs are gearing up to testify in Washington as lawmakers prepare to take action on tech liability. Sen. Marsha Blackburn (R-Tenn.) joined Cheddar to discuss.
Garrett Lord, CEO and co-founder of Handshake, joined Cheddar to discuss how the future building company differs from typical job search platforms.
China’s Ant Group will try to raise nearly $35 billion in its initial public offering in Shanghai and Hong Kong, which would make it the largest share offering in history.
After just six months from its launch date, the short-form streaming platform is shutting down. The platform was not able to gain traction amid the coronavirus pandemic. Cheddar's Michelle Castillo breaks it all down.
Computer equipment maker, Logitech, reported record sales amid the coronavirus pandemic, raking in more than $1 billion in Q2. CEO Bracken Darrell joined Cheddar to discuss the company's long-term success.
