The new iPhone 14 smartphones are on display at an Apple Store at The Grove in Los Angeles, Friday, Sept. 16, 2022. (AP Photo/Jae C. Hong)
On March 1, Apple will start charging an extra $20 for battery replacements on out-of-warranty iPhones, according to an update on the AppleCare+ webpage.
The new price will be $99 for the iPhone 14, and while these models are currently under warranty, they won't be after the one-year anniversary of their release in September 2023.
At that point, the higher price point could encourage customers with broken batteries to simply buy a new phone rather than shell out nearly $100 for a replacement part.
Apple has adjusted prices multiple times in recent years, as supply chain issues have raised production costs. Just last month, labor unrest at an iPhone supplier in China led to a production shortfall. The company struggled with similar disruptions throughout the pandemic.
There is also a history of consumers pushing back against Apple's practices around batteries. The company in 2020 was forced to pay $113 million in fines to settle consumer fraud lawsuits around a controversy known as "batterygate," in which iPhone users discovered that Apple installed new software that made devices with older batteries operate slower.
In addition, CEO Tim Cook in 2019 wrote in a letter to investors that "some customers taking advantage of significantly reduced pricing for iPhone battery replacements" was partly behind a lower-than-expected iPhone sales.
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Cheddar News senior reporter, Michelle Castillo joined Scott Keogh, CEO of Volkswagen Group of America, for a ride in the new ID.Buzz electric van at South by Southwest. Keogh touched on issues from the auto giant's commitment to electrification and achieving carbon neutrality to the need for more charging infrastructure to support the electric vehicle wave. "We made a commitment to be CO2 neutral, and I think the reason it is, simplistically is, we're the world's largest car company. We're responsible for 1 percent of global CO2 emissions, and frankly, leaders have to lead and so that's what we want to do," he said.
