Steve Jobs changed the world when he introduced the original iPhone. 10 years later, the new iPhone X finds itself at the top of the list of the most coveted gadgets. Andy Cunningham, author of "Get to Aha!" and a marketing expert behind the launch of the original Mac, was with us to discuss the evolution of Apple since the end of the Steve Jobs era. Cunningham argues that the iPhone X is more than just the holiday season's most-desired device. She explains that it reveals the evolving corporate DNA at Apple. She worked with Apple during the Steve Jobs era, and believes that the company has changed since Tim Cook took over. Instead of focusing on changing the world, Apple has now shifted its efforts to accomplishing incremental improvements on products, Cunningham said.

Share:
More In Business
What To Do With Large Stock Positions
Some people have a large single stock position from a company they used to work at... but not everyone knows what to do with it. Gina DeRaimo, SVP, Head of The Options Institute at Cboe Global Markets, joins Cheddar News to break down what you can do with large stock positions.
Load More