Original Mac Marketer: Apple Moving From Missionary to Mechanic Company
Steve Jobs changed the world when he introduced the original iPhone. 10 years later, the new iPhone X finds itself at the top of the list of the most coveted gadgets.
Andy Cunningham, author of "Get to Aha!" and a marketing expert behind the launch of the original Mac, was with us to discuss the evolution of Apple since the end of the Steve Jobs era.
Cunningham argues that the iPhone X is more than just the holiday season's most-desired device. She explains that it reveals the evolving corporate DNA at Apple. She worked with Apple during the Steve Jobs era, and believes that the company has changed since Tim Cook took over.
Instead of focusing on changing the world, Apple has now shifted its efforts to accomplishing incremental improvements on products, Cunningham said.
Commercial electric vehicle startup Lordstown Motors Corp. has filed for Chapter 11 bankruptcy protection nearly two months after it warned that it was in danger of failing.
As the first half of the year comes to a close, a mixed market kicks off with the Nasdaq on pace for its best quarter in nearly four decades while the stock market looks to get its first positive session in seven tries as upbeat economic data comes in.
