*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Food, paper, and plastic are known to be major factors when it comes to America's trash; but furniture is high on that list, as well. According to the EPA, furniture makes up twelve million tons of waste in landfills every year. It's a problem that one online furniture store is trying to solve. Alpay Koralturk, Founder & CEO of Kaiyo, joins Cheddar News' Closing Bell to discuss.
Bitcoin surged to its highest level on Monday since January 2nd. The gains also come after a late Sunday rally for the cryptocurrency, when it surpassed the key price of $45,000, and also turned positive for 2022. Matt Hougan, CIO of Bitwise Asset Fund, joins Cheddar News' Closing Bell to discuss what is behind the recent rallies for Bitcoin and other cryptocurrencies.
Founder and CEO of Capital Postal & Mail Box Service, Takisha Clark, joined Cheddar News to talk about being the first black woman to own a postal franchise, the obstacles she faced when launching her business, and how she overcame them. “I ran into just dealing with lack of resources, dealing with just being a black woman, just trying to become this entrepreneur and be inspiring to others, so it's been a journey," she said. "It's been hard, and I've just been maneuvering through the cracks."
Actress, model, author, and entrepreneur Brooke Shields has joined organic CBD company Prospect Farms as its chief brand officer. She joined CEO Brad Tipper to talk to Cheddar News about her coming aboard. Shield’s explained how her involvement with Prospect Farms stemmed from a discussion about her lack of sleep. “I started learning about the positive effects and the different ways that CBD can be introduced to a person's life, and I was just sort of fascinated because it all feels so new to me," she said.
The co-writers and directors of the movie "Everything Everywhere All at Once" Daniel Kwan and Daniel Scheinert joined Cheddar News to discuss their new sci-fi action-comedy starring Michelle Yeoh now in select theaters. The filmmakers talked about bringing the multiverse-traversing plot to life, as well as getting the chance to tell an Asian American story following in the footsteps of successful films like "Crazy Rich Asians." "We like to make films that we want to see on the screen, and even if that means they don't exist or even that means that the world might not be ready for them," said Kwan. "That's what we're chasing. Luckily for us, the movie took so long to make that by the time it was finished or by the time now that it's done, so much has changed."
Paul Mundell, Executive Director of the American Service Dog Access Coalition, joins Cheddar Reveals to discuss why emotional support, therapy, and service dogs are important.
Plastic has become the face of global pollution. To date, humans have produced 8.3 billion metric tons of it. Once discarded, plastic doesn’t biodegrade. Instead, it fragments into microplastics smaller than the size of a sesame seed and further into nanoplastics.
These tiny particles of plastic end up everywhere, deep in the ice of Antarctic glaciers or even inside our bodies.
So how much plastic is inside of us? And what does it mean for our health? Let’s find out.
Catching you up on what you Need to Know on Mar 29, 2022, with updates on the snow squall in Pennsylvania that caused a pileup killing three, the teacher's strike in Sacramento heading into week two, Walmart no longer selling tobacco products in select stores, and what meme stocks are up to this week.
Biden wants the ultra-rich to close the deficit in his new budget proposal, a judge rules Trump's aide must turn over election emails, and Chrome users need to do an update. Here is all the news you Need2Know for Tuesday, March 29, 2022.
