*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Donna Letier, CEO and Co-Founder of Gardenuity, joins Cheddar Innovates to discuss how gardening can improve your wellbeing, and why businesses are using this as a way to keep employees happy.
U.S. Figure Skating Hall of Famer and former Olympian Nancy Kerrigan spoke to Cheddar News about joining Ice Dreams, a national skating tour that connects legends of the sport with its next generation. Kerrigan spoke of the lessons she learned from the sport and how grateful she is for the opportunity to give something back. “I mean skating has taught me some of the greatest things in in my life," she said. "You know, you fall down, things get hard, but you get back up and you keep on trying. And if you're performing and doing something you love, I think you would actually do even better.”
Cheddar's Michelle Castillo reports on the activations for the streaming wars between HBO Max, Prime Video, Disney+, and Paramount+ from South by Southwest 2022 — and returns with a souvenir.
The White House launches covid.gov, Meta is spreading rumors about TikTok, and Disney's got the hottest Easter drink - for adults only. Here is all the news you Need2Know for Thursday, March 31, 2022.
After two years of living in the pandemic, people are gearing up to travel for their summer vacations in 2022. Leigh Barnes, the chief customer officer for adventure tours company Intrepid Travel, joined Cheddar News to talk about the year’s top travel destinations and tips on how to prepare. Regarding COVID restrictions, Barnes discussed needing to do your own research to make sure you should be hitting a destination at all. "I think that the last thing is, making sure that where you're going is, the communities want you there. Because I think one of the things that we're seeing from possibly a Western lens is vaccine equity," he said. "We've got high vaccine rates across a lot of the Western nations. They may not have that same COVID normal that we're experiencing. So you've got to look for places that do want tourists to come in or ways that we can support vaccine equity."
If you have a minute, Protégé thinks it might be enough to get your talent noticed by stars and industry movers like DJ Khaled. Jackson Jhin, co-founder and CEO of the platform, talked to Cheddar about how the services might better democratize access to performing arts like music and acting. "You have 60 seconds to send a video to the best experts in each industry and send it to people who otherwise would have been inaccessible," he noted. For a wide-ranging fee, applicants can submit their work to garner feedback from folks like Jason Alexander or Scooter Braun — with a money-back guarantee, according to Jhin.
Jason Nichols, senior lecturer at the University of Maryland's African American Studies Department, joins Cheddar News to discuss the racial implications of Will Smith's slap at the Academy Awards.
