*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Theo Wilson, host of the 'I Was There' series, joins Cheddar News to talk about taking viewers on immersive trips back in time to some of history's biggest events.
Angie Klein, CEO of Visible, and Melissa Hobley, CMO of OkCupid, join Cheddar News to talk about teaming up to create a singles registry just in time for wedding season.
Ken Grier, associate creative director at Dictador, joins Cheddar News to talk about the company launching NFT enabled luxury spirits and its art-oriented treasury club, ArtHouse Spirits DAO.
Cheddar recs "Tony Hawk: Until the Wheels Fall Off," "Thermae Romae Novae," "The Bubble," "Apollo 10 1/2: A Space Age Childhood," "Is It Cake?" and "How To With John Wilson."
The Biden administration is once again extending the pause on federal student loans payments — this time, through the end of August. In a statement, President Biden cited a recent analysis from the Fed that if the payments were to resume, millions of student loan borrowers would face significant "economic hardship, delinquencies, and defaults that could threaten America's financial stability." Sarah Foster, an analyst at Bankrate, breaks down the impact of the extension on borrowers, the economy, and the future of student loan forgiveness. "I think this is just an instance of the federal student loan forbearance program kind of creating additional uncertainty for borrowers, especially in the sense that these past four extensions from the Biden administration have kind of come at the 11th hour here," she said.
Walk into any coffee shop or diner and you’ll spot packets of Sweet ‘n’ Low, Equal, or Splenda sweet right away. And, if you’re someone who uses these sweeteners, you’re not alone. In 2020 alone, 141 million Americans used sugar substitutes. They’re attractively marketed with little to no calories, claims of no weight gain and are supposedly safe for diabetics. But with all the hype comes a history of negative PR and health concerns, including possible cancer links. And yet talk of bans by the US Government have proven ineffective, even inciting chaos.
So how did these small packets become so mighty?
Russian President Vladimir Putin's daughters are sanctioned, Attorney General Merrick Garland has Covid, and Uber wants to be a transportation superhub. Here is all the news you Need2Know for Thursday, April 7, 2022.
U.S. markets closed higher to end Monday's session, with tech stocks leading the advance. Gene Goldman, Chief Investment Officer at Cetera Financial Group, joins Cheddar News' Closing Bell to discuss the potential future of the major U.S. indexes, and how factors like policy moves from the federal reserve and the ongoing Ukraine-Russia war could impact volatility.
The 2022 Masters Tournament is slated to begin on Thursday, and one of golf's most iconic players is set to return to Augusta National, just 14 months after a devastating car accident. In a press conference, Tiger Woods told reporters that not only is he planning to play in the tournament, but that he also thinks he can win. Cam Rogers, national sports betting and golf analyst, and host of 'Lock It In'
for the Bleav Podcast Network, joins Cheddar News' Closing Bell to discuss.
U.S. stocks closed Thursday at session lows to end the month of March, posting their worst quarter since the pandemic crash of 2020. However, March was the first positive of 2022. MJP Wealth Advisors President Brian Vendig joined Cheddar News' Closing Bell to discuss.
