*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
As of 2020, there were some 270 million registered vehicles in the United States, each one adorned with a mandatory license plate or two. And while plates appear standardized within states, when you zoom out to the whole country, the system get well, downright chaotic.
European plates vary by country, but look similar. While that’s certainly less visually interesting, it's a whole lot more effective. Back here in the States, our lack of license plate standardization can cause real headaches
The March consumer price index showed a 1.2 percent month-over-month increase and 8.5 percent increase from a year ago, which was the highest reading since 1981.
Police are looking for a U-Haul truck in connection to the Brooklyn subway shooting. At least 10 people were shot and seven others injured in the Tuesday morning shooting.
Putin's first face-to-face meeting with an EU leader in a while, Philadelphia is bringing back its mask mandate, and puppy fraud! Here is all the news you Need2Know for Tuesday, April 12, 2022.
As life inches toward a post-pandemic world, many people are trying to navigate how to transition from their work-from-home look to a new back-to-office style for the first time in two years. Dina Scherer, the owner of Modnitsa Styling, joined Cheddar News to provide some styling suggestions for those returning to the office. 'I do hear this from a lot of my clients that they just have no idea how to transition from sweat pants, athleisure, into a work office environment outfit that's both appropriate and comfortable,' she noted.
April is Alcohol Awareness Month, and while COVID-19 has not made it easy for people who deal with addiction, Marci Hopkins, the author of the upcoming "Chaos to Clarity: Seeing the Signs and Breaking the Cycles," joined Cheddar News to talk about ways people can break out of a bad cycle of bad habits. “Things that have helped me; move a muscle change a thought," she said. "If you start thinking about having that drink or whatever it is that you have turned to, get up. Move. That's really, really important," she said.
U.S. stocks saw a jump in the final hour of Thursday's session, and ultimately closed slightly higher for the day. Tim Pagliara, Chief Investment Officer of CapWealth, joined Cheddar News' Closing Bell to discuss. "The markets have had to digest a lot of action from the federal reserve this quarter and it's affecting everything from mortgage rates to how they value stocks," he said.
Herold Meyerson, Editor at Large of 'The American Prospect,' joined Closing Bell to discuss the recent uptick in unionization efforts across the U.S. and what it might mean for large corporations like Amazon and Starbucks, where workers are increasingly pushing to unionize.
Seth Schachner, a digital business executive and the managing director of the consultancy Strat Americas, joined Closing Bell to talk all about the mega-merger between WarnerMedia and Discovery, combining to form Warner Bros. Discovery (Nasdaq: WBD), and what it means for the streaming space going forward. “I think unlike some of the other mergers that you've seen out there. I think this one has actually got a real chance to be successful and to really further the cause of streaming," he said.
