*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Touring the remains of Eastern State Penitentiary in Philadelphia has long been a Halloween tradition, but this year there is an educational spin to the haunting experience. Sean Kelly, Eastern State Penitentiary historic site SVP, talked to Cheddar about the goal of this year's 'Halloween Nights' and why it is relevant to mass incarceration.
On this episode of 'Your Future Home', Ania Smith, TaskRabbit CEO, discusses TaskRabbit's recent revenue growth, how the company is increasing their taskers' earning potential, and its potential for greater global expansion.; Aaron Wagner, a former football player turned self-made real estate investor & Founder and Managing Partner of Wags Capital, breaks down the best first steps the average investor can take into the realm of real estate, and how wholesaling can be a smart investment.; Cheddar breaks down all the tips, tricks, and things to look out for when buying your first home.
Pearson CEO Andy Bird joined Cheddar's "Opening Bell" to talk about a new partnership with famed recording artist manager Simon Fuller to launch a new performing arts school, the Academy of Pop, focused on cultivating the next round of rising stars. While the school will focus predominantly on the arts, Fuller said Bird wanted to partner with the learning company Pearson to add structure to the curriculum. "I think in many areas, the performing arts have suffered within education, and so part of our goal is to sort of put the 'A' into STEM and turn it into STEAM," he said. The first studio is slated to open in Hollywood.
Assistant Professor of Journalism at San Francisco State University, Lourdes Cárdenas, joined Cheddar News to discuss San Francisco State University launching a new bilingual journalism major.
On this epsiode of ChedHER: COO of Exile discusses the company's mission of creating original content for audiences across the U.S. and Latin America; Community Impact Region Lead, Executive Director at JPMorgan Chase breaks down the firm's commitment to racial equity; President of Myriad Genetics explains how to expand access to genetic testing for all women.
Nicole Lambert, President at Myriad Genetics joins ChedHER to discuss how to expand access to genetic testing for all women, and how her experience as a 'pre-vivor' motivates her role in the industry.
Noreen Hernandez, Community Impact Region Lead, Executive Director at JPMorgan Chase, joins ChedHER to discuss the firm's commitment to racial equity and what needs to be done to close the racial wealth gap.
Tere Perez, COO of Exile, joins ChedHER to discuss the company's mission of creating original content for audiences across the U.S. and Latin America, and how the team is empowering Hispanic creators.
Carlo and Baker cover Facebook's big rebrand, the latest on Biden's economic agenda and more. Plus, ranking the best Halloween candy and the worst couple's costumes.
