*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Jay-Z's Roc Nation is teaming up with The Reform Alliance to host a job fair at Madison Square Garden later this week. The event is aimed at helping disadvantaged people in NYC, including single parents and the formerly incarcerated, get jobs in the city. Participating companies include Zara, Amazon, Live Nation, VICE, and a slew of others. Dania Diaz, Managing Director, Roc Nation, joined Cheddar's Opening Bell to discuss what attendees can expect.
Cases of covid-19 are climbing in the Upper Midwest, Southwest, and parts of the Northeast. The seven-day national average is sitting at roughly 82,000 new cases which is an 11 percent jump from the week before. Dr. Amesh Adalja, Infectious Disease, Specialist, Sr. Scholar at Johns Hopkins Center for Health Security joined Cheddar's Opening Bell to discuss this recent uptick ahead of the holiday season.
Jill is joined by Baker Machado to talk all things infrastructure: where will the money go and who’s in charge? Plus, Sesame Street has its first Asian-American muppet. And a trailer for the trailer for Spiderman. Huh?
New York has always been home to some of the world’s tallest towers, but in the last 10 years the city has seen an influx of super skinny buildings towering over Central Park, built exclusively for the ultra-rich. With demand for luxury high-rise vistas being higher than ever, building developers are using every zoning opportunity they can to push height limits – and there’s one loophole that’s helping make that happen.
Ignacio Meyer, Executive Vice President of Music and Non-Scripted Entertainment at Univision, joins Cheddar News to preview the 22nd Annual Latin Grammy Awards.
Even prior to the pandemic, the United States had already been seeing a shortage of qualified teachers staffing its schools, but COVID-19 stress added to the burdens educators faced leading to burnout and early retirements. Steve M. Matthews, superintendent of the Novi Community School District in Michigan, joined Cheddar to discuss the lack of available teachers to keep kids educated. "I think the pandemic just exacerbated some of the issues and kind of pushed the momentum forward for a teacher shortage," he said.
According to ValuePenguin survey, 45% of insured Americans are considering health insurance changes during open enrollment. Derrick Kinney, Host of the 'Good Money' podcast, joins Cheddar to break down everything you need to know about open enrollment, and how inflation is having an impact on health insurance.
Ahsaki LaFrance-Chachere, Founder of Ah-Shí Beauty, joins Cheddar to discuss what inspired her to launch this beauty brand, how the brand is staying true to her tribe's culture and traditions, and what makes it stand out in the crowded beauty space.
All-Pro Baltimore Ravens offensive lineman Ronnie Stanley joins Cheddar News to discuss launching The Ronnie Stanley Foundation, whose mission is to improve the quality of life for rescue dogs, provide training that cultivates therapeutic properties, and match each rescue with an individual who has faced a challenge in life such as a chronic illness or emotional trauma.
