*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Jill and Carlo cover the latest developments with the Omicron variant that are spooking markets once again. Twitter's @Jack is leaving, SCOTUS takes up abortion rights and the world has a brand new republic.
An episode of "The Simpsons" alluding to the 1989 Tiananmen Square massacre was removed from Disney+ in Hong Kong. It is unclear whether Disney or Hong Kong initiated the removal, but the change comes amid mainland China's crackdown on tech companies and entertainment.
Jon Lowen, Co-Founder of Surfside, joined Wake Up With Cheddar's Baker Machado to discuss Uber's partnership with cannabis retailer Tokyo Smoke, as it's the first time a cannabis merchant has been listed on UberEats across all of its global markets.
According to the National Center for Transgender Equality, Hollywood has been falling short on financial support for transgender-specific organizations despite some improvements in on-screen representation. Actor and producer Scott Turner Schofield, the founder of the consultancy Speaking of Transgender, joined Cheddar to note that rather than focusing on the dearth of donor dollars itself, fixing media representation helps fund those service groups, even if the money isn't yet flowing. "If you ask people, 'are trans people more visible in media,' everybody is going to say yes because it's very clear, but are there commercials for those direct service organizations? No. That's something you'll get from social media — maybe — if you're following people," Schofield said.
Thanksgiving fueled a lucrative weekend at the box office, even during a pandemic. Over the five-day holiday weekend, moviegoers in the U.S. and Canada spent around $142 million on tickets. Sean O'Connell, Managing Director at CinemaBlend, joins Cheddar News to discuss what the numbers mean for the industry.
Guilty verdicts have been handed down to the three men charged with killing 25-year-old Ahmaud Arbery on multiple murder counts, as well as other charges. The verdict was delivered last Wednesday by a mostly white jury after more than 11 hours of deliberation spanning two days. It followed eight days of testimony. Jason Nichols, senior lecturer in the African American Studies Department at the University of Maryland, joins Cheddar News to discuss what's next.
The ocean is an important topic when it comes to the climate. It plays a vital role in shaping our environment, with rising sea levels causing a 35% increase in natural disasters around the world, affecting 1.7 billion people. Dr. Sylvia Earle has been called perhaps the greatest advocate our oceans have ever had, with Time magazine dubbing her its first 'hero of the planet' and the Library of Congress naming her a living legend. She is also the founder of Mission Blue, an organization that inspires action to explore and protect the ocean. Dr. Earle joined Cheddar Climate for more on the importance of caring for the ocean and its impact on climate change.
