*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
On this episode of Cheddar Reveals, Jen Young, Outdoorsy co-founder and CMO, breaks down the travel industry trend towards RVs and camper vans, and how the evolution of work-from-home culture has caused it to jump; Nick DiBella, Senior Vice President of Operations for Sun Outdoors, discusses why transforming into an outdoor hospitality company was so crucial at this time, the evolution of outdoor travel, and what this means for the future of the travel industry; Cheddar gets a look at Curiosity Stream's 'The Woodstock Bus.'
Nick DiBella, Senior Vice President of Operations for Sun Outdoors, joins Cheddar Reveals to discuss why transforming into an outdoor hospitality company was so crucial at this time, the evolution of outdoor travel, and what this means for the future of the travel industry.
Jen Young, Outdoorsy co-founder and CMO, joins Cheddar Reveals to discuss the travel industry trend towards RVs and camper vans, and how the evolution of work-from-home culture has caused it to jump.
'West Side Story' is off to a slow start, the film debuted with $10.5 million. Thom Geier, executive editor at the Wrap, joins Cheddar News to discuss the movies people should be looking forward to and the overall state of the industry.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. Today's word of the day, 'Yolo Trade.' Yolo Trade: (noun) derived from the acronym 'You Only Live Once.' Describes a trade where someone goes all in on a stock.
Matt Schulz, Chief Credit Analyst at LendingTree, joins Cheddar to break down the different types of credit card rewards that are out there, which states utilize rewards more than others, and how to get the most out of your credit card rewards.
