*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
The typical holiday rush to malls and other retail outlets on "Super Saturday" fell by 26 percent compared to 2019. Melissa Gonzalez, CEO and founder of retail strategist Lionesque Group, told Cheddar that shopping habits had already been changing. "I just think there's a shift in general. And then there's just a lot more pre-planning, and I don't think that's going to go away," she said. "You saw a lot of holiday gift guides go out earlier and deals go out earlier, so I think that's just going to be a trend going forward." She also discussed how cryptocurrency is going to play a role in retail in 2022.
Jeanenne Tornatore, travel expert, media personality, content creator, and former Orbitz senior editor, joins Cheddar News' Closing Bell, where she runs through items flyers should be mindful of this holiday season as the omicron coronavirus variant continues to spread.
With only two days left until Christmas, last-minute shoppers are facing major issues caused by supply chain shortages and the rising omicron variant. Kristen Gall, president of Rakuten Rewards, joins Cheddar News to discuss.
Waze launched its first-ever "Year in Rear View" survey. Andrew Stober, Waze Head of Public Partnerships and Carpool, takes a look back at the year in travel to see the places we drove the most, the books and music that kept us entertained, and what we can expect in 2022.
Juan Perez Jr., education reporter for Politico, breaks down why Black Americans are leaving Chicago and how political controversy is impacting representation.
Marvel's "Spiderman: No Way Home" is the third highest-grossing film of the year and could be the only one to reach the $1 billion mark of 2021 with ticket sales already surpassing $750 million.
