*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Student loan debt continues to be a major concern for tens of millions of Americans who collectively owe about $1.7 trillion. Black college students often take on larger amounts of student debt in order to pay for a higher education. In turn, they are more likely to struggle post-graduation with repaying their debt, creating a racial wealth gap divide. Andre Perry, senior fellow at Brookings Institution joined All Hands to help break down the black student debt crisis.
BTS’ hit single “Butter” tops the zeitgeist again, bumping back up to number one on Billboard’s Hot Trending Chart. The chart tracks what songs people are talking about rather than what they're listening to.
The American Red Cross has declared its first-ever "national blood crisis" in the United States. Since COVID hit the U.S. in March 2020, blood donations have declined by 10 percent. American Red Cross Medical Director, Dr. Baia Lasky joined Cheddar News to discuss the country facing the worst blood shortage in over a decade. Dr. Lasky noted that as much as 40 percent of Americans are eligible to donate blood but only about 4 percent do so. "This is going to be ongoing," she said. "This is not an acute shortage. We really do need the commitment of people to come out and donate and donate again." Appointments to donate can be made by using the Red Cross Donor App, at RedCrossBlood.org, or calling 1-800-RED CROSS (1-800-733-2767).
On this episode of ChedHER: Co-Founder of VC firm CaJE breaks down how she's creating a new era of venture capital and empowering Black women with 'soil' funding to start and grow their businesses; AYO Foods Co-Founder discusses how the brand is bringing West African cuisine to the frozen food industry and building a grocery aisle her daughters can be proud of; Chief Marketing & Customer Experience Officer at Chase Auto talks her experience being a woman of color in the auto industry, and why transportation is so important to financial freedom.
Renée Horne, chief marketing and customer experience officer at Chase Auto, joins ChedHER to discuss her experience being a woman of color in the auto industry and why transportation is so important to financial freedom.
Perteet Spencer, Co-Founder of AYO Foods, joins ChedHER to discuss how the brand is bringing West African cuisine to the frozen food industry and building a grocery aisle her daughters can be proud of.
Crystal Etienne, Founder and CEO of period apparel company Ruby Love and Co-Founder of VC firm CaJE, joins ChedHER to discuss her experience bootstrapping her company to $10 million, and how she's creating a new era of venture capital and empowering Black women with 'soil' funding to start and grow their businesses.
