*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Jeff Zucker has resigned as CNN's president, writing in a memo he failed to disclose a romantic relationship with a colleague. Zucker admitted to the relationship, which he described as consensual, during the investigation into former CNN anchor Chris Cuomo's behavior. Seth Schachner, managing director of StratAmericas, joined Cheddar to discuss where does this abrupt resignation leaves the network.
On this episode of Cheddar Reveals, Dr. Ashley Farmer, Historian, Associate Professor at the University of Texas at Austin & Author of "Remaking Black Power: How Black Women Transformed an Era", shines a spotlight on some of the women overlooked by history that had a profound influence on the American Civil Rights and Black Power Movements.
Katie Rainge-Briggs, Exhibition and Collections Manager, National Museum of African American Music, explores the deep influence of Black music and musicians on modern American Culture; Cheddar gets a look at Curiosity Stream's 'Beyond the Spotlight'.
Dr. Ashley Farmer, Historian, Associate Professor at University of Texas at Austin & Author of "Remaking Black Power: How Black Women Transformed an Era", joins Cheddar Reveals to shine a spotlight on some of the women overlooked by history that had a profound influence on the American Civil Rights and Black Power Movements.
Katie Rainge-Briggs, Exhibition and Collections Manager, National Museum of African American Music, joins Cheddar Reveals to explore the deep influence of Black music and musicians on modern American Culture.
Women's health company Organon will give its over 9,000 employees a paid day off on International Women's Day.
The move comes as the company aims to recognize the growing health inequities women have faced during the Covid-19 pandemic. Kevin Ali, Chief Executive Officer, Organon joined Cheddar's Opening Bell to discuss.
The pressure is on for UK Prime Minister Boris Johnson - after his closest aides handed in their resignations this week.
It comes after a report found that 16 parties had taken place at Downing Street while Covid lockdown protocols were in place in the region. Ari Aramesh, Attorney & National Security/Foreign Policy Analyst joined Cheddar's Opening Bell to discuss.
From 'The Dating Game' to 'Sexy Beasts' the world has always fallen in love with reality romance. Just in time for Valentine's Day, None Of The Above's J.D. Durkin takes us through a brief history of dating shows.
Yumeka Rushing, Chief Strategy Officer at the NAACP, talks about the private sector's commitment toward racial equity and how the NAACP is attracting younger Americans to the organization's latest initiatives.
