*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Bamboo-based toilet paper company Cloud Paper raised $5 million in a recent funding round. Its product is a bamboo-based alternative to traditional toilet paper made from trees, and its mission is to end the deforestation caused by traditional paper products. Cloud Paper says the raise will allow it to make significant investments in its supply chain, product development, and hiring. Ryan Fritsch, a co-founder of Cloud Paper, joined Cheddar News' Closing Bell to discuss.
Anne Price, president of the Insight Center for Community Economic Development, discusses how Black Americans have been adversely impacted by rising home prices and offers tips for wealth building.
Ellen Goodwin, Co-Founder and Chief Solutions Officer of Artifcts, joins ChedHER to discuss how she's creating a platform to preserve the history of your belongings, and her experience succeeding in male-dominated industries.
Keren Sachs, Founder and CEO at The Luupe, joins ChedHER to discuss how her platform bridges the gap between diverse creators and brands, and what the future of the creator economy looks like.
Thelma Ferguson, Managing Director & Northeast Segment Head at JPMorgan Chase Commercial Banking, joins ChedHER to discuss the upcoming Women Presidents Organization's "50 Fastest-Growing Women-Owned/Led Companies" ranking, and what kind of impact women entrepreneurs have on the overall economy.
On this episode of ChedHER: Artifcts Co-Founder breaks down how she's creating a platform to preserve the history of your belongings; The Luupe CEO explains how her platform bridges the gap between diverse creators and brands; Managing Director & Northeast Segment Head at JPMorgan Chase Commercial Banking discusses the upcoming Women Presidents Organization's "50 Fastest-Growing Women-Owned/Led Companies" ranking.
While many are excited to watch the final two NFL teams square-off and see which one ultimately takes home the trophy, some, on the other hand, are there for another mian attraction -- the commercials. Companies during this year's game are looking towards the future From electric vehicles, to robots, and crypto-currency, several first-time advertisers are expected to join long-time advertisers like Pepsi, Budweiser and Doritos during the NFL's biggest game. Tom Morton, Global Chief Strategy Officer at R/GA, joined Cheddar News' Big Game Special to discuss.
