*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Sheila Goffe, VP of Government Relations of the American Kennel Club, joins Cheddar Reveals to discuss the efficacy of police, military, and other working dogs, and how they're trained.
On this episode of Cheddar Reveals, Sheila Goffe, VP of Government Relations of the American Kennel Club, discusses the efficacy of police, military, and other working dogs, and how they're trained. Paul Mundell, Executive Director of the American Service Dog Access Coalition, breaks down why emotional support, therapy, and service dogs are important; Cheddar gets a look at Curiosity Stream's 'Secrets of a Dog's Nose.'
On this episode of ChedHER; Amanda Carlson Phillips, Senior Vice President of Exos' performance team, breaks down how wellness programs can fight burnout; Deena LaMarque Piquion, Chief Marketing Officer at Xerox, explains why and how women should stop saying 'sorry' so often;
Marylyn Harris, President of Harrland Healthcare Consulting, talks about how her experience in the military prepared her for a cybersecurity career, and how she's paving the way for women of color in the industry.
On this episode of Cheddar Innovates: Atom Limbs CEO breaks down how the Atom Touch prosthetic is different from other prosthetics on the market; CEO & Chief Scientific Officer of MyMD explains how the MYMD-1 is on track to be the first FDA-approved drug to treat aging and age-related diseases; A look at Curiosity Stream's 'The Future of Warfare.'
On this episode of Cheddar Reveals Clay Routledge, Professor of Business and author of "Nostalgia: A Psychological Resource", discusses the psychology of nostalgia: why we have it, and why it may be good for our mental health; Patrick Metzger, Writer and Technologist, breaks down how nostalgia has influenced pop culture, why it remains in a trend loop for every generation, and why that trend is likely never going to end; Cheddar gets a look at Curiosity Stream's 'The Year That Rocked the World.'
On this episode of ChedHER: CEO of The Lactation Network breaks down how they are expanding access to lactation support for families nationwide; CEO of Vanta explains the importance of a security team for startups; Midwest Divison Area Manager at JPMorgan Chase discusses the perks of having a business mentor.
On this episode of ChedHER we hear from the CEO of Incredible Health on how she's breaking the bias this women's history month, a bestselling author gives us tips on how to create new post-pandemic habits, and we learn just how critical a business consultant can be.
On this episode of 'Cheddar Innovates': Creator of Animal Flow discusses the benefits to this unique type of workout that's rising in popularity; CEO of Vinylly breaks down how the app takes your streaming music data and some personal questions to find your next love match; A look at Curiosity Stream's 'Secrets of the Universe.'
Activism is growing around the country in response to school boards banning books from shelves that focus on sexuality, gender, identity, or race. Jen Cousins, co-founder of The Florida Freedom to Read Project, joins Cheddar News to discuss.
