*By: Madison Alworth*
AMC Theaters rolled out its MoviePass competitor Tuesday, dealing another blow to a company that's been hemorrhaging money and trying one strategy after another to stay afloat.
"MoviePass's business model is fundamentally an unprofitable one," said Rob Marvin, associate features editor of PCMag.com, in an interview with Cheddar last week. "They are subsidizing movie tickets for millions of people."
[The company, owned by data firm Helios & Matheson, charges customers $10 a month and allows them to see, essentially, a movie a day.](https://cheddar.com/videos/amcs-latest-blow-to-moviepass-goes-live) AMC's Stubs A-List, by contrast, charges twice as much per month and lets users see up to 3 movies a week. MoviePass's model has been criticized as unsustainable and the business lost $150 million last year.
To reverse those fortunes, the service has made various changes. Earlier this year it faced backlash for seeming to end its unlimited movie offer and last week announced that it will introduce a kind of surge pricing, charging users more to see popular movies at high-demand times.
In an attempt to sweeten the bad news, MoviePass said members will be able to "Bring-A-Guest" and buy one extra ticket directly on the MoviePass app. And members will be able to see IMAX and 3D movies for an additional fee.
The struggles highlight the fear among many users that MoviePass's offer may be too good to be true.
"As a MoviePass user myself, it's been great," Marvin said. "I hope I'm wrong, but I don't think this is going to last forever. We're just riding this out for as long as we can go."
For the full segment, [click here.](https://cheddar.com/videos/moviepass-will-cost-you-more)
Music group North Star Boys joins Cheddar News to discuss their debut single, shutting down Times Square, and representing the Asian community through music.
On this episode of ChedHER: Author of 'The Glass Ledge: How to Break Through Self-Sabotage, Embrace Your Power, and Create Your Success' discusses what exactly the 'glass ledge' is and how to overcome negative self-perception; Co-Owner of Wanderlust Creamery explains the story behind launching her very own ice cream business, and how she's overcome hurdles as a business owner; Chief Marketing Officer at Great Learning and Capacity Planning Analyst at Salesforce discuss how upskilling can help you advance in your career.
Adrienne Borlongan, Co-Owner of Wanderlust Creamery, joins ChedHER to discuss the story behind launching her very own ice cream business, and how she's overcome hurdles as a business owner.
Iman Oubou, Author of 'The Glass Ledge: How to Break Through Self-Sabotage, Embrace Your Power, and Create Your Success,' joins ChedHER to discuss what exactly the 'glass ledge' is and how to overcome negative self-perception.
Aparna Mahesh, Chief Marketing Officer at Great Learning, and Brandy Murray, Capacity Planning Analyst at Salesforce and Great Learning learner, join ChedHER to discuss how upskilling can help you advance in your career.
Umbilical cord blood banking platform Anja Health raised $4.5 million dollars in a seed round led by Seven Seven Six, a venture capital firm founded by Reddit co-founder Alexis Ohanian. Anja Health offers a personalized, doctor-backed cord blood bank, which lets new parents freeze stem cells from their child's umbilical cord so they can be used to treat diseases in the future. It's a process Anja has called 'Hollywood's best-kept secret,' as celebrities like Kylie Jenner, Serena Williams, and more have all banked their umbilical cord blood. Kathryn Cross, the founder of Anja Health, joins Cheddar News' Closing Bell to discuss.
Actor Jimmy O. Yang is partnering with Chinese food chain Panda Express for his YouTube series "Jimmy's Kitchen." The comedian joined Cheddar News to talk about the partnership as well as upcoming ventures. "Panda Express could not be more perfect like even before this deal, I was just wearing a Panda Express hat for fun when I go outside," he said.
Indianapolis Colts owner Jim Irsay is displaying his world-renowned collection of historic memorabilia to the public for the first time in the Big Apple. Irsay joined Cheddar News to talk about why he's bringing artifacts from the Beatles to Jerry Garcia to light now. "I borrow all this stuff, you know, and I just feel kind of an obligation to share it with the public and make it come alive if you will," he said.
