Alibaba's CMO Explains its "Power of Small" Olympic Campaign
Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Chef Palak Patel's love of cooking started when she was a teenager searching for ways to fuse her mother's Indian recipes with some of her favorite American foods. Patel, author of cookbook 'The Chutney Life,' joined Cheddar News to share some of her favorite appetizers and snacks ahead of next month's Diwali festivities.
'Living for the Dead,' a new series from Kristen Stewart and the team behind 'Queer Eye', recently premiered on Hulu and follows five queer ghost hunters traveling around the country. The show's cast -- Ken Boggle, Roz Hernandez, Juju Bae, Logan Taylor and Alex Le May -- joined Cheddar News to discuss the project and what scary encounters they experienced while filming.
Britney Spears' highly anticipated memoir “The Woman in Me” will be released Tuesday, revealing the pop superstar's personal take on events that have played out publicly in her decades as one of the most scrutinized figures in American life, along with private moments that she previously kept under wraps.
The first museum in the U.S. dedicated to the climate crisis is in New York. Miranda Massie, director at The Climate Museum, joined Cheddar News how the museum uses art and cultural programming to help people understand how big of a role each and everyone plays in understanding and helping with the climate crisis.
