Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Four men were charged Monday over the theft of an 18-carat gold toilet from Blenheim Palace, the sprawling English country mansion where British wartime leader Winston Churchill was born.
Actor Evan Ellingson passed away at 35.
An exotic wildlife preserve owner who gained notoriety on the popular Netflix series “Tiger King” plead guilty Monday to animal trafficking and money laundering, the U.S. Justice Department announced.
People are making travel plans and booking tickets as the holiday season nears. Johannes Thomas, CEO of Trivago, joined Cheddar News to provide tips on saving when booking lodging ahead of Thanksgiving and Christmas.
'The Bear' has been renewed for a third season.
A new trailer out that could be a fun watch for the family, fittingly called 'The Family Plan' starring Mark Wahlberg who plays an ordinary father just with one huge secret -- he used to be an elite government assassin.
Maks Chmerkovskiy and wife Peta Murgatroyd, of "Dancing With the Stars" fame, are branching out into skincare.
The NYPD got a call about a dog that appeared to be drowning in a nearby pond and immediately responded to the report
Cities are pushing for stronger driving rules and restrictions as the rate of pedestrian accidents and deaths rises.
Tens of thousands of ancient bronze coins dating from the first half of the fourth century were found in the Mediterranean Sea.
