Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
This week outside the Dolby Theatre in Hollywood, workers unspooled a champagne-colored carpet as Jimmy Kimmel, who is hosting the 95th Oscars on Sunday, presided over the occasion.
Dr. Garett Weston DDS has found a way to combine his two passions of being an orthodontist and vintage vinyl record store owner — under the same roof.
Shiri Reuveni-Ullrich, the founder of Rising Above Bakery, talks to Cheddar News about providing a unique opportunity for individuals with special needs to get work experience.
Cheddar News sits down with LeAnn Darland, Co-Founder of TALEA Beer Co, at her brewery in Brooklyn to find out how TALEA is disrupting the male-dominated business of craft beer, and paving the way for women in the industry.
Emmy award-winning actor Robert Blake, whose career triumphs were later overshadowed by a trial in which he was acquitted of killing his wife, died Thursday at age 89.
Jean Bailey is a fitness instructor at a Nebraska senior living facility and she is 102 years old.
A letter claiming to be from the Mexican drug cartel blamed for abducting four Americans and killing two of them condemned the violence and said the gang turned over to authorities its own members who were responsible.
Cheddar recs "Rain Dogs," "Daisy Jones & The Six," "Welcome to Flatch," and CityBeautiful's "Is Vancouver the Best City in North America?"
The top entertainment headlines for March 9, 2023.
Trulieve CEO Kim Rivers is doubling down on creating a positive workplace for women — even as the percentage of women in executive positions in cannabis has stagnated in recent years.
