Alibaba launched its first global ad campaign for the Olympics, and the company’s chief marketing officer says it’s a direct reflection of one of its core value.
“The concept of the ‘greatness of small’ is really authentic to who we are as a company,” CMO Chris Tung told Cheddar. “I think that all of the employees at Alibaba live and breathe the spirit of supporting small businesses and young people around the world.
“This is what we believe in. This is what we do with our technology.”
Alibaba’s campaign features the likes of Kenya’s ice hockey team and has reportedly garnered about 14 million digital views worldwide.
The company inked an 11-year partnership with the IOC to be the sole e-commerce and cloud computing partner for both the Summer and Winter Games.
Tung says that Alibaba is very excited that it has “this chance to introduce who [it is] to the world.”
For the full interview, [click here](https://cheddar.com/videos/breaking-down-the-big-business-of-the-olympics).
Stars of the Netflix's "Shadow and Bone" series stopped by Cheddquarters this week to talk about season 2 of the series.
On this episode of ChedHER: Ooshma Garg, CEO of Gobble and Sunbasket, breaks down how she found her entrepreneurial spirit, and gives advice for successfully scaling and growing a business; Chastity Lord, President and CEO of the Jeremiah Program, explains how she's disrupting the poverty cycle for single moms and their children; Dina Grilo, Vice President, DEI Lead for Office of Disability Inclusion at JPMorgan Chase & Co., explains how the firm is encouraging women with disabilities to seek office; Jess Berger, Founder and CEO of Bundle x Joy, talks about her $1 million seed raise that made her the first Latina in the pet care space to raise that amount.
Lawyers for Prince Harry have asked a judge to rule that a tabloid newspaper libeled the British royal with an article about his quest for police protection when he and his family visit the U.K.
The top entertainment headlines for March 17, 2023.
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A 16-year-old singer, Faith Cochrane, landed the lead role in "Mama I Want to Sing" for the musical's 40th-anniversary return to the stage.
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Pete Davidson's Peacock series "Bupkis" is set to premiere in May and includes Joe Pesci and Edie Falco.
Cheddar recs "Power Book II: Ghost," "Theo Von: Regular People," "Creed II," "I Think You Should Leave," and "In Our Time" podcast.
The top entertainment headlines for March 16, 2023.
